What are the contents of Fu Culture Lecture? Who is the expert?

Cultural value and connotation of the times

With the development of the times, the ideological connotation of Fu culture glows with new vitality in the social changes and development, and practices the contemporary significance and value of Chinese excellent traditional culture.

Contemporary fu culture scholars agree that the cognition and dissemination of traditional fu culture should stand at the height of the times, explore the essence of traditional fu culture and reflect the characteristics of the times. Show its cultural charm and value in promoting the harmonious and civilized development of the whole nation in the new era [12]. He pointed out in the definition of Fu culture IP that Fu culture has universal value [14]. Among the traditional cultural IP, the rich cultural IP can best cross the national and cultural barriers and get public recognition.

Guan Tong put forward in the article "On the Chinese Dream as an Interpretation of China's Fu Culture": Fu culture has a long history and is the great belief and unremitting pursuit of the Chinese nation from generation to generation; "Happiness" is the common aspiration and expectation of China people, and this "happiness" is the Chinese dream. The root of the "Chinese dream" is to benefit the people. The essence of benefiting the people and the great idea of seeking well-being for the people are consistent with the values of the Chinese nation reflected in the traditional blessing culture of China for thousands of years.

Guan Tong, a scholar of traditional culture and an academic expert on Fu culture [5 1], is the founder of Fu culture communication system in China, the definer of Fu culture IP concept, and the 11th generation inheritor of the royal Fu culture of Aisingiorro. One of the leading figures and representatives in the research and inheritance of traditional Fu culture in contemporary China [40].

Guan Tong established the communication system of Chinese blessing culture with the concept of "writing, sending, speaking and interpreting blessings". From the origin, cultural connotation, historical inheritance, social form to the cultural value of the new era, the innovative application of Fu culture IP, and the innovative development of cultural tourism creative industry, a relatively complete academic and application scheme has been established, which has played a demonstration and leading role in the integration of China traditional Fu culture into the context of the times and the inheritance of value.