What is the correlation between the rise of cultural and creative products and the upgrading of consumption?

For example, as people's incomes rise, traveling is no longer about "taking a ride and taking pictures," but about deeper cultural and life experiences. Instead of traditional hotels, B&Bs have become the choice of more and more young people. Another example is that now the catering industry is no longer just to meet the consumers to eat, eat well, but also to eat healthy, eat out of culture, which led to the rapid development of all kinds of special theme restaurants.

In the same way, the National Palace to cultural and creative goods as a carrier, with the Internet, the fan economy and other modern marketing methods, the traditional elements into contemporary life, it is to cater to the consumer upgrading the background of the new cultural needs. For example, "National Treasure" program for the audience familiar with the "Thousand Miles of Mountains and Rivers", was the Palace for systematic design and innovation, derived from the green landscape necklace, art table mats, fans, badges, scarves and other cultural and creative products.

Industry insiders believe that the consumer behavior of cultural and creative products is a cultural or scenarios of emotional fermentation, consumption of products at the same time consumers want to take away is in fact a cultural experience, a one-time consumption into a long-term experiential consumption.

Jing Junmei said, in the material life rich at the same time, the people are also more concerned about the aesthetics of daily life, looking forward to the traditional culture into their own field of vision, which requires both professional cultural creativity and design, but also can not be separated from the sentiment behind the product support. Jing Junmei said, museums and other non-profit institutions have limited human and material resources, and are mainly used in the field of professional research, the sustainable development of cultural and creative industries need to actively explore product licensing, multi-party cooperation **** win mode. Source: People's Daily Online