E-commerce shopping guide platform by what profit

Summary: shopping guide sites usually stand in the consumer's point of view to provide cost-effective commodity information, through price comparison, discounts, rebates and other means to give consumers preferential shopping, but also to the commodity sellers to bring a certain amount of traffic. So what does the e-commerce shopping guide platform rely on to make a profit? The main profitability of the shopping guide website is the commission + advertising model, in which advertising revenue accounted for a relatively large, the following a detailed understanding of it. A shopping guide website profit model

The main two types of e-commerce shopping guide platform revenue sources: infusion customers to buy goods to get commission, service fees and the use of platform traffic and advertising space for advertisers to market and get commission, service fees. Different types of shopping guide website main profit way is also different, in general, the diversion commission as the main operating income is the content and price type platform; any type of shopping guide platform has advertising revenue.

1, infusion commission

Influence commission is billed by way of cps, that is, the actual number of products sold to convert the amount of income. Friends who have used the rebate shopping guide website may understand that the rebate is not ordered to the account, which will have a cycle, generally speaking, shopping guide flow rebate process is as follows: shopping guide platform for the major shopping site merchants to bring a large number of consumers and orders, the user through the shopping guide website, shopping guide apps and other platforms to enter the B2C merchant's shopping page, rebate site will be based on cookies to track the user to shoot the The rebate website will track the process of the user photographing the goods and choosing to pay until the confirmation of receipt based on cookies. When the user confirms receipt of goods, the entire shopping process is complete, the shopping guide platform will be based on the amount of the transaction in accordance with the proportion of the advertising costs, and according to the corresponding proportion of the return to the user, the entire rebate process is complete. In addition to special circumstances, the general rebate ratio of 1% -30%.

2, advertising revenue

Advertising revenue mainly includes the sale of advertising space, the overall store program, API interface rebates and other three sources.

Advertising sales are mainly the interface, homepage display, advertisement pop-up window and other forms when the shopping guide platform is opened. Merchants realize the cash flow of the shopping guide website by purchasing advertisement, and the shopping guide website extracts the service fee from it, and the main billing modes are CPC (according to the click rate), CPD/CPA (according to the amount of downloads/actions), and CPT (according to the time), etc. The merchants can also choose to enter the shopping guide website. Merchants can also choose to stationed shopping guide site, the general way is to become a paid member of the site, some sites also have a member of the level of division, etc., the level of different payment is different, the same access to the promotion of different strengths. In addition, for price comparison sites, you need to get information about other products, shopping guide platforms can provide API interfaces to get a certain amount of commission income.

3, part of the gross profit of self-supporting goods

Part of the shopping guide website will have some self-supporting goods, through the sale of this part of the goods can also get some profit.

Two, e-commerce shopping guide platform by what profit

So, e-commerce shopping guide business revenue source to the actual transaction situation in proportion to the commission and advertising business income, and supplemented by a small amount of value-added services income. The main profit model of the e-commerce shopping guide platform is to collect commissions from merchants in the form of CPS, CPC, CPT, CPM, etc., and CPS is currently the most important settlement method in the industry.

1, CPS, this is called CostPerSales method is charged through the actual sales volume, more suitable for shopping APP promotion, but the need for accurate flow of statistical data conversion, a lot of software through this type of successful promotion.

2, CPC, this kind of promotion mode full name: CostPerClick. this kind of promotion is in accordance with the amount of clicks to charge, but the charge for the promotion of the website is not applicable, so it is not commonly used, some of the website on the APP publicity, but also to achieve the effect of publicity, but there is no one to click on the promoter, it will make the promoter lose more than gain.

3, CPT, CostPerTime is also one of the mainstream promotion methods, this type of method is mainly through the time to charge, most of the monthly, weekly calculation.

4, CPM, this kind of promotion mode is called: CostPerMille, is a kind of exposure in accordance with a thousand times to calculate the way of charging, assuming that the charge for 10 yuan / CPM, then every one thousand people see the promotion of the ads, you need to pay the promoter 10 yuan. This is one of the more popular ways to increase exposure.