How to recognize the development status of China's cultural industry

We can understand it through a latest report.

In the latest "2018-2019 Analysis Report on the Current Situation and Development Trend of China's Cultural and Creative Industry" released by AiMedia Consulting, we can see through a few sets of data: the scale of China's mobile game users in 2018 reached 565 million, the scale of music client users reached 543 million, and the scale of animation users reached 276 million. Ai media analysts believe that China's cultural and creative industry has eight major trends such as big data-based cultural creation being popularized and the development of blockchain cultural copyright protection, but at the same time, we should also pay attention to the shortage of cultural and creative talents, the lack of high-quality content and core creativity, and other five major problems.

China's cultural and creative industries have developed in a positive trend since the 18th National Congress

The added value of cultural and related industries amounted to 347.22 billion yuan in 2017, accounting for 4.2% of GDP, and continuing to move toward a pillar industry of the national economy. The overall financing scale of the cultural industry continues to expand.

The overall revenue scale of cultural industries keeps expanding

In 2017, 55,000 cultural and related industries enterprises above designated size across the country realized operating revenues of 919.5 billion yuan, an increase of 10.8% compared with the previous year, and the growth rate increased by 3.3 percentage points, and continued to maintain faster growth. Tourism, culture and art, press and publication, film and other industries *** with the development.

Game: 2019 China's mobile game industry market size will reach 157.55 billion yuan

Game: Overview of China's mobile game going overseas

Ai Media Consulting analysts believe that the game industry is an important part of the cultural industry, and is also the world's most easy*** to pass through the cultural service products, with a strong ability to expand overseas; cell phone game going overseas Not only can it broaden the profit channels of game makers, but also can be used as a fast path for Chinese culture to be exported to foreign countries. Mobile phone games can add elements of Chinese cultural characteristics in the setting of symbols such as game scenes and characters, so as to achieve the subtle dissemination effect. Mobile game overseas competition is fierce, the game maker's research and development ability is particularly important, mining traditional culture, the implementation of high-quality goods strategy, will become the game maker to expand the main means and goals of the overseas market.

Movies: China's movie box office revenue exceeded 60 billion yuan in 2018

In 2018, China's movie box office revenue exceeded 60 billion yuan, accounting for about 19% of the total global box office. The deep penetration of the Internet has brought more opportunities for the development of the film industry, and Chinese film companies need to seize the wind of "Internet+", break through the single, unidirectional business structure, and build a three-dimensional systematic synergistic platform to realize the synergistic operation of the whole industry chain.

Film: the direction of innovation drive of China's film industry chain under the background of the Internet

Music: the scale of China's music client users reached 543 million people in 2018

Data from iiMedia Research (AiMedia Consulting) shows that the cumulative scale of China's music client users reached 543 million people in 2018. Analysts at iiMedia Research believe that China's music client user scale is becoming saturated and the market pattern is stable. Under the music copyright pattern of "big **** enjoy, small exclusive", music client platform differentiation has become a trend, vigorously supporting original music, enriching the song library and playing the value of long-tail music, and establishing a music ecology with its own characteristics. At the same time, the music client combined with the short video development potential is huge, the music client platform through the layout of the short video, can enrich the music ecosystem, and further explore the user market.

Music: mobile music platform industry chain

Audio: 2018 China's online audio industry grows fast

Audio: China's online audio industry business model exploration

In 2018, the online audio user scale growth rate reached 19.5%, compared with the mobile video and mobile reading industry, showing a faster growth rate. At present, the mainstream enterprises in the online audio industry have explored a business model suitable for their own development, Himalaya FM and Dragonfly FM are mainly based on advertising, paid content, and hardware sales to obtain the main profit, while the transformation of the voice interactive community Lychee platform is mainly based on the live streaming of rewards, advertising revenues, anchor training, and IP to create profits.

Short video: China's short video users reached 353 million in 2018

Short video: China's short video industry chain

Knowledge payment: user scale reached 292 million

iiMedia Research (Ai Media Consulting) data show that the scale of China's knowledge payment users has shown a high-speed growth, and in 2018, knowledge paid user scale reached 292 million people. Analysts at iiMedia Research believe that with the development of mobile payment technology and the urgent demand for knowledge in society as a whole, the knowledge payment market is expanding, and users are gradually developing the consumption habit of paying for knowledge. With the continuous evolution of knowledge payment market communication as well as marketing means in 2018, the development space of the knowledge payment market is still in the spotlight.

About iiMedia Research

iiMedia Research (iiMedia Research) is a globally renowned third-party data mining and analytics organization for the new economy industry, born in Guangzhou in 2007, with operations and analytics organizations in Guangzhou, Hong Kong, Beijing, Shanghai, and Silicon Valley. iMedia Consulting is committed to output research reports with opinions, attitudes and conclusions. With authoritative third-party strength, iMedia Consulting has rich experience in big data consulting in the direction of industry data monitoring, investigation and analysis, and trend development through iMedia's big data decision-making and intelligent analysis system, combined with the viewpoints of iMedia's analysts who have an international perspective. Each year, iMedia publishes more than 500 new economy frontier reports publicly or customized, covering the fields of artificial intelligence, new retail, e-commerce, education, video, biology, medical care, music, travel, real estate, marketing, culture and entertainment, media, finance, environmental protection and public ****governance, etc. Through in-depth data mining, analytical reasoning and scientific algorithms are combined with mathematical modeling to create big data with data and theoretical support. data analysis results. The data reports and analysts' viewpoints of iMedia Consulting are widely quoted by more than 100 mainstream media, 1,500 self-published media and industry KOLs around the world every day on average, covering about twenty mainstream official versions in Chinese, English, Japanese, French, Italian, German, Russian, and Arabic, and so on.

Based on the company's independent research and development of the "China Mobile Internet Big Data Mining and Analysis System (CMDAS)", AiMedia Consulting has established a multi-dimensional data monitoring system for Internet operation data, corporate public opinion and business sentiment, user attributes and behavioral preferences, retail data mining, advertising effects, business models, etc. AiMedia Consulting has also set up a visualization system for the monitoring of Internet operation data. The company has set up a multi-dimensional data monitoring system, visualizing and restoring the "data truth" to capture market trends and user information, and enhance the brand's competition and influence in the industry.