Traditional Culture Encyclopedia - Traditional virtues - Several modes of direct selling

Several modes of direct selling

There are several modes of direct selling: 1. Franchise stores specialize in selling products produced by themselves or manufacturers; 2. Specialty store+direct seller; 3. Take the store as the sales center+all-round radiation marketing; 4. Dealers recruit direct sellers; 5. Direct telephone sales; 6. Direct mail; 7. TV direct sales; 8. Network marketing; 9. Face-to-face direct sales; 10, e-commerce network+horizontal alliance network+direct sales network, a brand-new interactive marketing model.

According to the definition of the World Direct Selling Alliance, direct selling refers to selling goods and services in a face-to-face and unfixed way. Direct sellers bypass traditional wholesalers or retail channels and accept customers' orders directly.

Direct selling refers to the distribution mode in which direct selling enterprises recruit direct sellers, who sell products directly to the final consumers (hereinafter referred to as consumers) outside the fixed business premises. The so-called direct selling is network marketing-product sales meeting, which refers to the distribution mode that direct selling enterprises recruit direct sellers, and the direct sellers directly sell products to the final consumers (hereinafter referred to as consumers) outside the fixed business premises.

Advantages of direct selling: 1, reducing product prices and improving product competitiveness of enterprises. 2. Fast information feedback is conducive to improving products and services. 3. Good publicity effect and low advertising cost. 4. The repayment is rapid, which accelerates the capital turnover of the enterprise. 5. It can provide professional and humanized services for consumers.