Market Characteristics of Social Networking Sites in China

The current market situation has three characteristics:

1, industry standardization requirements are becoming stricter.

After 20 19, the network information office began to rectify the chaos in communication tools, such as spreading illegal information, anonymous registration, fraudulent insurance, and providing platform services for offline illegal activities. A variety of social software was removed from the shelves, and the social field of strangers was once cold.

2. The social rise of strangers in the scene.

After the listing of Soul was suspended, strangers continued to explore new growth curves. 2020-202 1, the scene stranger socialization of subdividing the track is gradually emerging. For example, social apps for workplace scenes, social apps for chess games, recruitment for social networks, and interests in social communities.

Strangers socialize in Beijing.

From the perspective of urban distribution, social projects are mostly concentrated in Beijing. In the past ten years, Beijing stranger social projects have received 2 10 financing, with a total amount exceeding 267140,000 yuan, accounting for 9 1% of the total financing amount of the track.

Function:

Social networking services, also known as social networking sites, are mainly used to create online communities for a group of people with the same interests and activities. Such services are usually based on the Internet, providing users with various interactive contact and communication channels, such as e-mail, instant messaging services and so on. Such websites usually spread the network through friends, just like the veins of leaves, and are generally called "social networking sites" in Chinese-speaking areas.

Social networking in China has experienced four stages: the embryonic stage before 2009, the initial stage from 20 10 to 20 14, the development stage from 20 15 to 20 18, and the mature stage from 20 19 to now. With the development of the Internet, socialization has become an essential factor in the development of Internet applications. It is no longer limited to information transmission, but integrated with communication and business transactions. With the help of the user base of other applications, a stronger relationship chain is formed, thus realizing the wide and rapid spread of information.