Detailed explanation of Tik Tok advertising billing method

At present, Tik Tok has three main ways to charge advertisements: CPC, CPM and CPT3. Advertisers can choose the appropriate advertising form according to the characteristics of products, and then choose the appropriate charging method according to their own advertising budget, so as to bring the best advertising conversion with the least advertising cost.

CPC billing

According to the click effect, the advertisement is charged only if it is clicked. You can save money when the advertisement is only exposed. At present, the price of a CPC in Tik Tok's information flow advertisement is 1-2 yuan, that is, when the user clicks on the advertisement link put by the advertiser, Tik Tok's advertising system will charge the advertising fee of 1-2 yuan.

CPM billing

Charged by thousands of exposures, the price of CPM for information flow advertising is 10-20 yuan, that is, advertisers choose to charge by exposure, and display advertisements every thousand exposures, and Tik Tok charges advertisers 10-20 yuan.

CPT billing

According to the delivery time, you can choose to deliver the advertisement at any time within 24 hours, and no matter how many times the advertisement is displayed during this period, you will only be charged once. This kind of advertisement will generally be put into the open-screen advertisement, of course, its charge is also relatively high, and generally different prices are given according to the time period, up to hundreds of thousands or even millions.