What is the function of the small program live broadcast square?

The live broadcast square of the applet is a function of the WeChat applet, which can empower merchants to directly complete the closed-loop sales like Taobao Live in the applet. With the official account of WeChat and the accurate users accumulated by merchants for many years, as well as the accurate division of people by communities and friends, as well as word-of-mouth endorsement, the transaction path can be effectively shortened. In addition, merchants can also interact with users in real time through the live broadcast of small programs, which reduces the time for users to think about buying and realizes the real-time ordering of users.