How does the traditional clothing industry transform and upgrade with the help of industrial internet?

In the traditional clothing industry, if someone still talks about touching the net and talking about e-commerce, it is too low. I think the transformation of clothing industry includes three parts: sales transformation, supply chain transformation and industrial digitalization.

What do you mean? The so-called sales transformation is not to make you Taobao and JD.COM, but a traditional e-commerce. At present, the online customer acquisition cost is as high as 200 to 1000, which is extremely expensive. It is recommended to consider emerging formats such as WeChat applet and sand, especially short videos, where the traffic is actually in short videos. A new generation of consumers no longer search, compare prices and place orders. 19-the active search rate of young people aged 30 dropped 10%, and the search rate of people under19 was only equal to that of people over 60. Now consumers just don't know what they want, so I hope you can tell them what they want.

The so-called supply chain transformation is the idea of transforming flexible supply chain, and the order will be very embarrassing. Don't do this. Now online trial sales of clothing have become the norm, such as new Tmall products. In this way, businesses can understand the needs of consumers, greatly shortening the new time. To put it bluntly, those that are not easy to sell are quickly disposed of. The explosion will require the factory to increase orders immediately. The order is small in batch and high in frequency, which requires the factory to respond quickly, or you can find online production capacity in the pottery factory.

The so-called industrial digitalization means that every production link is digitized, and its premise is to install sensors. The domestic practice is generally the practice of manufacturing enterprises plus internet enterprises. Manufacturing enterprises do experience application layer, and Internet companies do Iaas and paas layer, and the renovation cost is between 500,000 and 654,380,000 yuan. You can learn about the digital model factory cases of Alibaba and Hangzhou Dianshi Clothing Co., Ltd. By optimizing the production process, Dianshi Clothing can improve the production progress by 6% and shorten the delivery time 10%.