Advantages and disadvantages of cosmetics e-commerce

Cosmetics e-commerce channel is definitely the fastest growing channel in recent years. Judging from the online shopping channels of cosmetics, cosmetics are now the third largest category after clothing and digital products, with huge sales. Independent cosmetics B2C shopping malls such as Le Bee Network, Jumeiyoupin and Tiantian.com have also begun to emerge. So, what are the advantages of cosmetics e-commerce? What are the disadvantages?

The biggest advantages of cosmetics e-commerce are as follows:

1. Cosmetics sold through online channels are often richer, fresher and more fashionable than physical stores. Some cosmetics abroad, especially in Japan and South Korea, will visit online shopping websites such as Taobao first, but they can't be bought in physical stores, which makes some women who like to chase fashion and trends more and more keen on online shopping cosmetics.

2. At the same time, online shopping for cosmetics is cheaper, more affordable and more convenient than physical stores, which makes more and more ordinary consumers join the online shopping ranks.

3. Of course, as a circulation channel, its circulation efficiency and channel cost must be considered. According to the industry white paper published by Le Bee Network, the operating expenses of cosmetics e-commerce are about 22% ~ 30%. However, the traditional department store channel is only as high as 25%. Even the most efficient professional chain stores, Watsons and Sasha, have a channel cost of about 30%. Therefore, it is not difficult to find that e-commerce also has great advantages simply from the perspective of circulation channels.

However, everything has advantages and disadvantages, and the disadvantages of cosmetics e-commerce are also very prominent. For example: 1, quality problems and security risks make consumers flinch from online shopping for cosmetics. The frequent exposure about the quality and safety of online shopping cosmetics has also worried the "Taoke" who are keen on Sri Lanka. The lack of protection and hidden dangers of online shopping channels are endless, which will inevitably make many people have to reconsider the purchase channels of cosmetics. A few days ago, beauty CEO Huang Tao said that "80% of cosmetics sold online are fakes", which pushed the entire cosmetics e-commerce industry to the forefront. How should consumers distinguish genuine products, fake products, inferior products and parallel imports? How e-commerce regains the confidence of online shopping women is a difficult problem for cosmetics e-commerce. 2. Insufficient supply is another bottleneck in the development of cosmetics e-commerce. International cosmetics brands are most cautious about e-commerce. At present, there are only a handful of official authorized stores of international brands. However, it is difficult for cosmetics e-commerce companies to obtain goods from first-class agents when the negotiation funds are insufficient. The lower the agent level, the higher the procurement cost. In addition to the official authorization of the brand, genuine products may also come from agents and even some offline terminal retail stores. A few days ago, iResearch reported that about 30% of cosmetics in the counters of shopping malls in first-tier cities were purchased by cosmetics e-commerce. In fact, sweeping goods at offline counters is not a long-term solution after all. Step 3: in addition