What are the positive and negative effects of advertisements on the development of China TV?

The promotion of advertising to China TV is mainly reflected in the income brought by advertising economy promoting the sound development of TV economy and objectively promoting the emergence of more excellent TV content. From the negative impact, it is mainly reflected in misleading the audience.

At present, the development status of advertising industry in China.

From the perspective of advertising industry revenue, traditional radio and television advertising revenue declined, while new media advertising revenue increased substantially. In 20 19, the national advertising revenue was 207.527 billion yuan, a year-on-year increase of 1 1.30%. Among them, the traditional radio and television advertising revenue was 99.885 billion yuan, down 9.13% year-on-year; The new media advertising revenue obtained by radio, television and network audio-visual institutions through the Internet was 82.876 billion yuan, a year-on-year increase of 68.49%; Other advertising revenue obtained by radio and television and network audio-visual institutions through building advertisements and outdoor advertisements was 24.766 billion yuan, down 945.438+0% year-on-year.

China Commercial Industry Research Institute predicts that the advertising scale of clenbuterol in China will reach 225.2 billion yuan.

From the perspective of income composition, traditional radio and television advertising revenue accounts for 48. 13% of the total revenue.

While the advertising revenue of new media in China advertising market keeps steady growth, the number of enterprises in the industry is also increasing. In 20 19, the total number of business units in China advertising industry reached 1635438+00000, up by 18.69% year-on-year, and the total number of employees involved increased by 6.32%. The steady growth of the number of institutions and employees shows that the advertising industry in China is developing steadily.

According to the data, during the period from 20 15 to 20 19, the market scale of China advertising industry achieved strong growth. In 20 15, the market size of China advertising industry was 597.3 billion yuan, and it expanded to 893.7 billion yuan in 20 19, with a compound annual growth rate of about 10.6%. In order to further promote economic development and stimulate market vitality, the government will introduce more policies to attract foreign direct investment, and pay more and more attention to the consumption-driven economy under economic transformation. In this context, consumption will be further promoted, and advertisers will also invest more money in advertising to promote their products and services. The development prospect of China advertising market is improving in the future.

Source: State Administration of Radio and Television and China Commercial Industry Research Institute.