What are the main forms of online advertising?

Several main forms of online advertising:

1. screen advertisement: image files created in formats such as GIF, JPG and Flash are mostly used to express advertising content. At the same time, Java and other languages can be used to make it interactive, and plug-in tools such as Shockwave can be used to enhance expressiveness, including Banner, Button, banner, vertical edge, giant and so on.

2. Text link advertisement: take a line of text as an advertisement and click to enter the corresponding advertisement page. This is a form of online advertising that has the least interference to visitors, but is more effective.

3. E-mail advertising: It has the characteristics of strong pertinence and low cost, and the advertising content is unlimited. In particular, it is highly targeted and can send specific advertisements to specific people, which is beyond the reach of other online advertising methods.

4. Sponsorship: Sponsored advertisements are diverse, giving advertisers more choices than traditional online advertisements.

5. Advertisements combined with content: On the surface, they are more like content on a web page than advertisements. In the traditional print media, this kind of advertisement will be clearly marked, pointing out that it is an advertisement, but there is usually no clear boundary on the webpage.

6. Insert advertisement: Visitors are forced to insert an advertisement page or pop up an advertisement window when they request to log in to a webpage. Similar to TV commercials, they all interrupt normal programs and force them to watch. There are various sizes of spot advertisements, including full screen and small window, and the degree of interaction is different, including static and full dynamic. The browser can stop watching the advertisement by closing the window, but the advertisement will appear without warning and will definitely be seen by the audience.

7.RichMedia: Generally speaking, it refers to online advertisements with complex visual effects and interactive functions written by browser plug-ins or other scripting languages and Java languages. Whether these effects are effective or not depends on the server-side settings of the website on the one hand, and whether the visitor's browser can view them on the other. Generally speaking, RichMedia can show more and more exciting advertising content.

8. Button advertisement: It is located in the webpage in the form of a button, which is smaller in size and simpler in expression than banner advertisement.

9. Mailing list advertisement: Also known as direct mail advertisement, advertisements are added to the publications subscribed by readers every day by using the mailing list in the website electronic publication service and distributed to the corresponding mailbox owners.

10. Competition and promotion advertisements: jointly organize online competition or online promotion activities that they think are related to the website.

1 1, interactive game advertisement: advertisements can appear at the beginning, middle and end of a page tour at any time.