How to analyze the information flow advertising industry?

The analysis of information flow advertising industry is very similar to bidding promotion, which can be roughly divided into background analysis, selling point analysis and competing product analysis.

Background analysis refers to the business owners themselves, such as business history, project advantages, value provided to users, after-sales service, etc. This is to know yourself clearly, so as to know what effect you can achieve in the market competition and whether you are competitive in the market.

Selling point analysis refers to the product itself, such as product functions, selling points that attract users, the advantages and disadvantages of competing products and the market, product update iterations, etc. This is the key factor to determine whether the product has promotional value and whether it can meet the market demand.

Competitive product analysis refers to understanding which competitors are in the market, which can be divided into different levels of competition, and finding out which competitive products are at the same level as themselves, as well as the advantages and disadvantages of competitors' products and user groups. Through the analysis of competing products, we will know how to plan our information flow advertising materials, creativity, landing pages, where competing products are worth learning and constantly improving, and so on. This work is a continuous process, and every market competition is actually a further update iteration of market products. What we have to do is not to fall behind and find opportunities to stay ahead.

The analysis of information flow advertising industry is the above three points. Only by doing a good job in industry analysis can we find our own position in the market, know how to put advertisements and optimize our own materials. To sum up, information flow advertising is an advertising model that needs continuous improvement, and there will never be a once-and-for-all method, so it is necessary to continuously improve the advertising methods.