How to negotiate with potential customers who need to put in outdoor advertisements? overall process

You have to understand that what they care about is the profit of advertising, so you have to have a very detailed advertising plan. Because the media is yours, don't worry about plagiarism. You write a plan, estimate the possible advertising effect and talk to them.

First of all, let's see if you have this intention. If they do, they will be more fully prepared when they come back.

First of all, the characteristics of your media. Who are the people who see your media every day? What is their income? Can they afford the products of the customers you are looking for? Is it necessary to spend? What is the location, how many people can visit and so on.

Then there is the launch of the media, that's all. The key is to make full preparations in the early stage, so that people feel that you are not buying media, but helping them make money! This is very important.

At the same time, always remember to think from each other's standpoint.