The characteristics of business strategy are

Characteristics of business strategy are global and complexity, stability and dynamism, profitability and risk.

Corporate strategic management refers to the dynamic management process of analyzing and formulating, evaluating and selecting, as well as implementing and controlling corporate strategy, so that the enterprise can achieve its strategic goals.

1, global and complexity.

Enterprise strategy is based on the needs of the overall development of the enterprise and the formulation of the overall effect it seeks, and is therefore a kind of overall decision-making. The overall situation is composed of a number of local, strategy development, implementation and evaluation is a complex systems engineering.

2, stability and dynamism.

Enterprise strategy development focus on the future rather than the present, need to consider the long-term benefits, therefore, the implementation of corporate strategy has a strong stability. However, if the internal and external environments of the enterprise changes, the enterprise strategy must be able to modify, therefore, the strategy is characterized by dynamism.

3, profitability and risk.

The goal of corporate strategy is to achieve the vision and future goals of corporate development, therefore, for the enterprise itself, corporate strategy can bring explicit or implicit benefits. At the same time, as the environment becomes more dynamic, many things are unpredictable, and the uncertainty of the environment increases, so the formulation and implementation of corporate strategy has a certain degree of risk.

Research content of corporate strategy

The research of corporate strategy must have an accurate grasp of the overall regional development strategy. Regional functional positioning mainly refers to in-depth analysis and research based on previous planning or government work plans made in the planning area to determine the regional functional positioning of the planning area, the regional functional layout, as the most direct basis for the development of industrial planning programs.

Planning implementation program:

Planning implementation program is to realize the plan and path of industrial development planning, mainly to promote the industry in accordance with the industrial objectives of the development of a series of countermeasures, a collection of measures, not only to the implementation of various industrial sectors, but also to the implementation of various spatial parcels. The planning and implementation of the program is mainly related to the division of strategic stages, the establishment of the development model, and the proposal of promotional measures.