Traditional Culture Encyclopedia - Traditional virtues - What is group buying?
What is group buying?
Group buying refers to group buying, which is a new consumption mode that young people with a certain economic foundation unite individual consumers who don't know each other into a team with the same interests, bargain collectively with merchants and defend their rights. The traditional consciousness of China people has always believed that "many hands make light work" and "unity is strength". Therefore, more and more people like to organize themselves through the Internet or other means, and bargain collectively with merchants to protect their rights in terms of buying houses, cars, decoration materials, mortgage insurance, tourism and other large expenditures. This not only improves the relative weakness of consumers to a certain extent, but also reduces the asymmetry of legal and professional information between consumers and businesses to a certain extent, and also deepens consumers' awareness of their own rights and interests.
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