Traditional Culture Encyclopedia - Traditional virtues - Does the book have a brand?
Does the book have a brand?
Book brand refers to the name (i.e. the name of the publishing house), logo (e.g. social emblem), terminology (e.g. social motto) and title of the book, or their combination. Its main function is to distinguish the publications of different publishers or different publications of the same publisher.
In most cases, what we call "book brand" refers to well-known book brands, that is, publishing house brands and publication brands with great popularity and credibility among readers, strong competitiveness in the market, and obvious advantages and characteristics in a certain aspect, field or discipline. It is a word with positive color, which we call book brand in a narrow sense.
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