Five Models and Prospects of Internet Logistics Enterprises

Lead: Logistics belongs to economies of scale. Only by realizing the mass production of products and forming scale can we meet the minimum production cost requirements required by economies of scale. Scattered, chaotic, small and poor in the slow development of logistics industry? And other problems become obstacles in the process of cocoon breaking.

It is difficult to efficiently integrate and match vehicles and goods, and the empty driving rate of trucks remains high, which has become a difficult pain point for the logistics industry.

With the growing influence of the Internet, especially the emergence of online and offline, it is possible for the Internet to reconstruct the traditional logistics industry. Internet has unique advantages in reducing information asymmetry, releasing potential market vitality and highlighting personalized product demand. Consumers have more choices and comparisons in the face of the same products. The competition in the logistics industry has risen from simple supply competition to service and experience competition.

Four Reasons for the Rapid Growth of Internet Logistics Enterprises

With the deepening of the transformation and upgrading of traditional enterprises and the optimization and adjustment of industrial structure, the intensive development model with platform economy as the core has been rapidly promoted, and the economic pattern represented by logistics platform has taken shape. From the trend, the future logistics is the era of platform economy. Through resource integration, Internet logistics enterprises are in the momentum of rapid development, with clear business opportunities and rising commercial value. There are four main reasons for the rapid growth of Internet logistics enterprises:

1、? Internet? Become the driving force to promote the development of the entire logistics industry. Internet is changing the catering industry, tourism industry, automobile industry and real estate industry. It is inevitable that the Internet will reshape the inefficient and chaotic situation of the logistics industry. Facing the dual demand of speed and experience, Internet logistics enterprises came into being.

2. The rapid development of e-commerce has given birth to the initial rise of the logistics industry. The rapid development of e-commerce needs a good logistics model to couple, otherwise it will bring bottlenecks and constraints to economic development. When logistics completes the rapid transformation from manufacturing-driven to e-commerce-driven, logistics has been able to meet the fragmentation needs of users, and has the characteristics of experience, personalization and wide spatial distribution. At the same time, commodity circulation tends to operate in small batch, multi-batch and high frequency. In this context, traditional express delivery enterprises will be unsustainable only by low-level scale expansion, and Internet logistics enterprises need to seek a breakthrough in this regard.

3. Haitao has become a new shopping trend and a catalyst for the rapid growth of Internet logistics enterprises. At this stage, Haitao and cross-border e-commerce have become an option for fashion consumption. Mobile Internet logistics has natural advantages in providing overseas direct purchase services, and plays an important role in cross-border e-commerce business, which directly determines the service level and market competitiveness of the company in the future.

4、? Internet plus? The new economic form represented has profoundly affected the whole logistics industry. In the networked world, logistics internetization will pursue a more efficient and refined division of labor. ? Internet plus? It is not only a combination of technical means and traditional industries, but also deeply rooted in the logistics industry. ? Internet plus logistics? The development of the market from scale to segmentation, personalization and diversification will make the logistics operation more scientific and efficient, and of course it also needs the synchronous development of supporting enterprises.

Analysis of Five Modes of Internet Logistics Enterprises

So far, Internet logistics enterprises have mainly solved the dual problems of overall planning of transportation capacity and supply. There are mainly the following five modes:

First, vehicle distribution, one loading and multiple unloading mode

The Internet logistics enterprises developed in the early days are mainly based on platforms, which mainly solve the information asymmetry problem of traditional logistics service stations. With the further exploration of the market, enterprises gradually began to think about more feasible solutions at the cargo distribution end. The most common practice is that Internet logistics companies build platforms, with one end of the platform docking customers and the other end docking drivers. The value of the platform is more reflected in integrating discrete sources of goods and completing the collection function.

However, based on the platform, it does not solve the problems of difficult collection, high cost, long cycle and difficult to find first-class goods. In fact, the vehicle distribution mode of one loading and multiple unloading only realizes the most basic surface reconstruction, completes the aggregation and distribution of information and goods, and does not fundamentally change the supply chain of the logistics industry.

Second,? Didi taxi? model

With the development of mobile Internet, LBS-based location services, similar? Didi taxi? The mode of Internet logistics enterprise has been launched, where users post delivery requests on the platform and truck drivers grab orders online. This kind of logistics enterprise that completely copies the drip taxi mode has certain disadvantages.

First of all, people take a taxi? And then what? Commodity distribution? There are essential differences. The demand for logistics distribution mostly comes from enterprises. Compared with taxis, its process is complex and diverse, and it is difficult to standardize. Secondly, in the case that closed-loop payment is not fully opened, the unit price of logistics distribution freight settlement customers is high, the driver can not directly invoice, and both parties need to sign for it, which has a series of difficult problems to solve.

Third,? Car pool mode? Fight for goods?

Freight edition? Didi taxi? The model encountered a bottleneck in the development process, so what about the freight? Can I take the carpool road? Judging from the current market, there is still room for growth in carpooling. Carpooling mode is based on the whole vehicle, but it does not mean renting the whole vehicle. Carpooling mode is similar to the concept of warehouse division of ocean ships. The space of vehicles is divided and arranged according to the volume of goods. Through the unified deployment of the system, the distribution vehicles can be picked up and delivered at multiple points and loaded and unloaded many times, which integrates the idle transportation capacity of the society and realizes the optimization of cost and efficiency.

Currently listed? Fight for goods? What is the mainstream view? High frequency plays low frequency, strong demand drives weak demand? However, before the market is fully opened, the space utilization rate of carpooling will definitely be discounted. In addition, under the comprehensive influence of technology and supply, it is difficult to find the best balance between time, space and distance.

Fourth, the platform bidding model

In this mode, users can publish freight demand through the platform, drivers can bid on the platform, and users can choose drivers with appropriate cost performance according to the quotation. Internet logistics enterprises developed under this model pay more attention to the control value of the platform to the supply chain. Once the enterprise can master the supply chain management technology, there will be a lot of market imagination in the later stage.

The essence of the Internet is open and transparent, and the freight quotation of Internet logistics enterprises will be closer to the rigid cost, so the compression space of platform bidding will become limited, and the bidding will lose its advantage when the transaction efficiency of freight logistics is high. If logistics enterprises want to expand their market share by subsidizing and reducing the bid price, it is difficult for this money-burning model to develop continuously for a long time.

Verb (abbreviation of verb) three-dimensional ecological model

The biggest winner in the business model is the chain store owner. After the supply chain is integrated from single chain to multi-chain, the platform model will be expanded. If multiple platforms are built and integrated, it will become a three-dimensional economic model. Internet logistics enterprises will combine grassroots terminal distribution operations, trunk line integration, national warehousing and enclosure, information platform construction, big data strategy, financial services, and extend to manufacturing OEM. Combine the two into a three-dimensional logistics eco-economic model. The three-dimensional eco-economic model will eventually control the whole business ecology and become the largest main platform of the supply chain.

From the perspective of China's current logistics industry as a whole, the main transportation capacity of air transportation and railways is state-owned, while the transportation capacity of highway logistics is decentralized. Therefore, it is very difficult to integrate the three-dimensional ecological model. What about the logistics backbone network of the three-dimensional ecological model? Backbone? Integration will become its important shortcoming.

Who can catch it? Internet plus? express train

? Internet plus logistics? The first factor is that it will change the original logistics operation mode, fully implement informatization and realize intelligent logistics. ? Internet plus? Informatization under the situation is not simply to build a website, a platform and an APP, but more to use the advantages of mobile Internet to realize information sharing in management, monitoring, operation and financial payment, to transform the logistics industry with Internet thinking and information technology, and to create a new logistics ecology in new fields.

Internet logistics enterprise implementation? Internet plus? It is a strategic consideration based on long-term vision. As a parent industry, logistics will be relatively easy to penetrate into other formats. Maybe logistics can be free, but the extended format can be profitable. If the enterprise is deeply involved? Internet plus? In the fields of process control, distribution efficiency and user experience, it will surely have a sky in the Red Sea of Internet logistics, and Yiou.com will continue to pay attention to the latest progress and trends of Internet logistics enterprises.