In the Internet age, how can convenience store owners update their marketing concepts and improve their business skills?

With the development of society, people's concept of life and consumption has undergone new changes, and the traditional retail model has obviously failed to meet the new consumption demand. This requires convenience store owners in the new retail era to constantly update their marketing concepts and improve their business skills.

So, how can convenience store owners better improve their business skills and adapt to the development of the times?

The following tips may help you ~

The market environment has changed.

Change one:

The number of migrant workers has increased. The number of migrant workers in rural areas has increased year by year, followed by a decline in rural resident population and an increase in urban population. The result of this change is the loss of young and middle-aged consumers in rural areas, which affects the sales volume in rural markets to some extent.

Change 2:

Online shopping consumption has increased dramatically. At present, the online shopping platform is developing rapidly, and online shopping has entered people's daily life. For offline stores, being closest to consumers is the biggest advantage. With the upgrading of consumption, more consumers pay attention to the improvement of consumption environment and experiential consumption.

Skills upgrading includes paying attention to honesty, management and price self-discipline.

Honesty and price keeping are the basis to ensure the profit level. As long as there is a convenience store owner selling at a low price in a street, the price order of the whole street will be disrupted, and the consequence of the price war is the loss of profits of the operators.

Payment is fast and convenient, and the price is stable.

With the development of Internet, mobile payment has rapidly developed into one of the payment methods that merchants and consumers are keen on. Fast payment is convenient and fast, which is convenient for convenience store owners to collect odd change.

Accurate positioning, do a good job of "addition" The positioning mentioned here means that convenience store owners need to know what they sell in their stores, to whom and how to sell them.

By clarifying these three key issues, we can know which goods are in an important position in the store, so as to upgrade and transform the store according to these associations, and form a retail terminal with characteristic positioning, characteristic functions and characteristic image, which can enhance consumers' perception and accurately meet consumers' needs, that is, characteristic terminals.

Bright display helps management.

First of all, even for different kinds of products, the exhibition surface can form a relatively square outline, which is conducive to the formation of a visual center and can reflect the momentum of the brand. Secondly, it is necessary to ensure that a single product has enough exhibition area, and put the products in order to form a surface for consumers to see from a distance. In addition, the best-selling or main-selling goods should be placed on the best display surface, that is, in a highly balanced place with vision. Products can be arranged together according to the law of light weight and heavy weight, and the colors are similar, so that the colors can gradually transition.

The focus of the exhibition is to "echo the scene" and try to achieve different themes and shapes. It can be designed locally or arranged uniformly throughout the store. You must not change the theme shape for a long time, and you must not be wrong.

Make good use of the network to accurately divert.

For people with different consumption characteristics, interested convenience store owners can create WeChat chat groups and online communities. , and use//and maps to regularly push new products and activity information to vividly show what retail terminals are selling.

In addition, consumers can also be invited to share their consumption feelings and evaluations in the circle of friends and WeChat groups, and accurately spread "what to buy".

To carry out WeChat marketing activities, we must master the following points:

First, the theme is clear, so that consumers can know what the activity is at a glance;

Second, the content should be concise and to the point, and the number of words should not be too much, otherwise it may affect the reading volume;

Third, the process is simple, and too complicated activities will only dispel the enthusiasm of users;

Fourth, the copy is novel, aiming at the target group and making precise efforts.