Analysis of the impact of e-commerce on enterprise development environment

Analysis of the impact of e-commerce on the enterprise development environment

Abstract: The prevalence of e-commerce is bound to change the rules of the game in all walks of life and may become the standard mode of operation, at the same time, it is the new economic era to bring a far-reaching change to all the enterprises, the analysis of e-commerce on the impact of the development environment of enterprises.

Keywords: e-commerce; enterprise development environment; impact

1 e-commerce on the business environment

1.1 e-commerce on the industry structure

e-commerce on the industry structure of the impact of the main performance in the creation of a new industry and cross-border management of the realization of the two main aspects. First, the generation of service-oriented? s new industries, such as network trading centers, electronic shopping malls, e-commerce consulting services, e-commerce application software development companies, etc.; the second is the realization of transnational management. Due to the establishment of e-commerce systems, large-scale transnational organizations and cross-regional business activities have become possible. Some famous retail and chain giant businessmen have created their own virtual stores on the network to adapt to the new management mode.

1.2 The Impact of E-Commerce on Business Structures

The entire basis for the existence of traditional commerce is the distance between producers and consumers in time and space. The role of the mall is to act as a bridge between them, the mall is the hub where material and information flows converge. In an industrial economy, production and consumption would be both inconvenient and inefficient without traditional commercial intermediaries. But in the network economy, the fundamental reason for the existence of shopping malls has been shaken. More and more manufacturers have their own online homepage, a large number of product information and price information, the intermediary industry will be a large number of extinction, the new industry will produce and rise.

1.3 The impact of e-commerce on the market model

The widespread application of e-commerce will prompt the economy from the circuitous economy to the direct economic transition. That is, by relying on intermediaries, separation of production and consumption as the characteristics of the industrial economy to rely on the network, so that the production and consumption of direct meeting, people, resources, environmental sustainability as the characteristics of the transition to the network economy. The essence is to reduce intermediate costs, inventory and working capital, so that production ? directly to? Consumption.

2 e-commerce on the impact of enterprise organizational structure

2.1 e-commerce breaks the traditional form of enterprise organizational structure

e-commerce breaks the traditional functional departments rely on the division of labor and collaboration to complete the entire process of the task, and the formation of the idea of parallel engineering. In the framework of e-commerce, in addition to the marketing and sales department and customers to deal with, other functional departments can also be through the e-commerce network and frequent contact with customers. The boundaries between the original work units are broken down and regrouped into a working group that serves customers directly. The working group is directly connected to the market and the organization of the process is measured by the end result in the market. The business units are no longer closed pyramid-like hierarchical structure, but a network-like structure of mutual communication and learning. This structure allows business units to open up information exchange channels, *** enjoy information resources, increase profits and reduce friction. In the mode of e-commerce, the business activities of enterprises to break the limits of time and space, the emergence of a new type of business similar to the borderless? Virtual enterprise. It breaks all the boundaries between enterprises, industries, and geographical areas, and combines existing resources into a kind of business entity that transcends regions and utilizes electronic means to transmit information. Virtual enterprise can be a combination of several elements within the enterprise, can also be a combination of elements between different enterprises. Its management from the original mutual control to mutual support, from monitoring to incentives, from the command to communication.

2.2 E-commerce builds a new enterprise organization structure management mode

Under the e-commerce framework, the enterprise organization information transfer from ? one-to-many? to? Many-to-many? Conversion, information without intermediate links can reach the two sides of the communication, the work efficiency significantly improved. This organizational structure of the management model called? Fifth generation model? , also known as the information management model. In this model, enterprise management highlights three main features: First, the enterprise internal structure of the intranet, database. All business units can be quickly exchanged through the intranet, communication opportunities between managers greatly increased, the organizational structure of the distribution and networking; Second, the middle management personnel to obtain more direct information, they play a greater role in enterprise management decisions, so that the entire organizational structure tends to flatten; Third, enterprise management from centralized to decentralized system conversion. The implementation of e-commerce, so that enterprises in the past a highly centralized decision-making center organization to change into a decentralized multi-center decision-making organization. Single decision-making under the many shortcomings such as bureaucracy, inefficiency, structural rigidity, communication barriers, are in the polycentric organizational model disappeared. Corporate decisions are made by multifunctional organizational units that are cross-departmental and cross-functional. This multi-organizational unit *** with the participation of *** share responsibility, *** enjoy the benefits of the decision-making process, enhance the sense of participation and decision-making ability of employees, mobilize the enthusiasm of employees, and improve the scientific level of corporate decision-making.

3 e-commerce on the impact of the transformation of corporate strategy

3.1 Strategic objectives

The network is changing the traditional ` operation and management mode of the enterprise, changing the competitive environment faced by the enterprise and the enterprise to ask the way of competition, forcing the enterprise must think about how to be able to adapt to the use of the network to adapt to this change into the enterprise's new competitive ability. The network can help enterprises to achieve many new goals. For example: collect information, release information, strengthen the information link between the enterprise and the community; set up a better online image of the enterprise; the use of new management mode, enhance the management function of the enterprise; the use of the network to optimize the enterprise's user services and so on.

3.2 Managers

Since the managers of an enterprise determine the development direction of the enterprise, the managers are the key factors influencing the strategic shift of the enterprise. In order to grasp the timing of the change in business strategy, management should first understand how the development of e-commerce can help the enterprise to expand the market, improve the quality of service, promote sales and increase the development of opportunities, and know how to use e-commerce to analyze and deal with the problem. Such as: appropriate prediction and outlook for the development of the industry in which the enterprise is located; correctly assess the business pressure faced by the enterprise; initially formulated the development of e-commerce business strategy plan, and so on.

3.3 Necessary Preparation for Strategic Shift

In order to carry out the strategic shift of e-commerce, the first thing that must be done is to make the necessary preparations, such as the informatization of the enterprise's business management, which can be set up in the C10 to assist the management of the enterprise in completing the preparation, formulation, implementation, and management of the enterprise's information strategy to ensure that the enterprise obtains the competitive advantage of sustainable development through e-commerce, and to Beneficial to the evaluation of the performance of enterprise e-commerce projects, etc.; the experiment of enterprise strategy transformation, enterprises can according to their own strength and development needs, from the place where it is possible to cut people to the development of e-commerce to make initial attempts. Through this process, enterprises can gradually understand the contribution of e-commerce to assist the development of enterprises to help and support the clear enterprise to achieve the next step in the strategic shift needs to be pre-implemented and completed the necessary work.

References

[1] Zhou Bian. E-commerce development and application prospect analysis [J]. Lian copper technology and management, 2008, (1).

[2]Chen Wenqiang. Try to discuss the development status quo of China's e-commerce and reform measures [J]. China market, 2009, (2).