How to evaluate the news client

From the media communication function, the mobile client has realized the "upgrade and transformation" from a single media communication to a diversified and three-dimensional communication form. The mobile client integrates the communication modes of text, charts, photos, audio, video and other media, and its comment function also includes the characteristics of various media. For example, the advantages and conciseness of radio commentary, the visual impact of TV commentary and the profundity of newspaper commentary. Mobile phone client comments can not only take the advantages of each family, but also avoid the disadvantages of each family. It avoids the shortcomings of traditional radio and television comments, such as fleeting, inconvenient to listen to and watch, and inconvenient to save, and can add audio and video to newspaper comments to increase popularity and interest. The diversified, multi-platform and multi-functional communication of mobile clients combines the advantages of traditional media and produces collective advantages.

From the way of audience reception, with the help of the rapidity of the network and the wide application of smart phones, mobile clients can listen and watch anytime and anywhere. From "watching what you sent" to "choosing what you saw" in traditional media. More importantly, you can also communicate and interact with information publishers or other audiences through sound, video and text. Nowadays, mobile phones have changed from communication tools to people's daily necessities, mainly because they can provide rich information and intimate service functions. Application software such as mobile phone client is the embodiment of service function and information function, which greatly reduces the time cost, capital cost and manpower cost of people receiving, appreciating, copying, disseminating and commenting information, and meets people's diversified, multi-channel, complex and personalized needs. According to statistics, there are more than 900 million mobile client users in China, with an average of five or six hours per person per day.

From the perspective of the receiving terminal market, the number of mobile clients is large, the choice is wide, and the market mechanism is more perfect. At present, the mobile clients in China market are mainly free, and their way of survival is to strive for audiences and advertisements. According to incomplete statistics, there are more than 20 million client softwares in the mobile phone application market in China, and the market competition for mobile phone client applications is fierce. The audience has a lot of choices, so mobile client applications must have more unique content, more detailed services and more personalized choices in order to stand out in such a huge market. For the mobile phone client with news comment function, the text, opinions and pictures of comments should also consider factors such as market and audience preferences, and make news comments that can spread positive energy and make the audience like it.

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