What does the diamond team in Ming Jiang do?

The three most important things for an enterprise and a team;

The first is strategic planning, that is, strategic positioning.

The second one; Is the establishment of a model system,

The third one; It is the problem of team building;

Speaking of these problems, let's talk about the system. Before I talk about the system, I'll talk about some questions, that is, should we set up enterprises or not?

To build a team or a system, we often encounter three major difficulties. We are a team, we are engaged in online marketing, and we are building a consumer network.

Building a large team and customer base in this industry is probably. I have worked in this industry for 9 years. In these nine years, we found that everyone

As we all know, no matter what kind of business you do, there are only two ways to make it big. One is to stabilize your old customers, and the other is to build you.

New customers, but as a marketing team, the first dilemma is that old customers can't be stable and new customers can't develop. The second dilemma is that when you are a team,

When you were young, you didn't have much influence and didn't earn much money, but once your team grew, you couldn't control it and stopped listening. So, how to solve this problem?

In recent decades, western developed countries have summed up a set of methods, which we call systems, while foreign systems, which are called cst, are now very popular in China.

Many enterprises and teams are also using this method, also called system. This system is actually what we call, that is, how to give it to team members and customers.

Give an example of programming work, if you can't give your team a successful program system to your customers, team members and your customers.

It is impossible to cooperate with you. As a marketer and team leader, you can't understand, and neither can your team members and customers. This student

Meaning can't go far, how to solve this problem? System operation, teamwork, system to help you realize your dreams,

First, what is a system?

System is to combine some unrelated things in a process to realize a related organic combination, and when a point is moving, every point

Following the change, it is called the system, which is very complicated. It takes several days, and I can only talk about the most important things in the system for more than an hour.

Yes, we are engaged in marketing or team building. In the final analysis, it is the work of being a man, what work we are, and the ideological work of being a man.

To be a man's thought company needs a system. We have a special definition of the system I mentioned here. What is a system? The system is everything that transmits information.

Methods and tools, such as: what tools are needed for quarrying up the mountain? Men's work needs tools, so we call it a system. In a very simple sentence, it is communication.

All the methods and tools of transmitting information, the ideological work of being a man. Do you need tools? Do ideological work need tools?

It is. For example, books, tapes, videos, materials, meetings, consultation lines and the Internet, the consultation and communication between our teams is everything.

Methods and tools for transmitting information. These are collectively referred to as systems,

(Communication) Marketing is a human job, so don't be blinded by product xxxxx. People who do small businesses are doing things, and people who do big businesses are doing things.

The concept of "potential" is a trend that Bill Gates sells. There is not much difference in ability between people, just different ways of thinking.

It's different.

If you are tired of promoting sales, it is really fun to make a system.

Second, the three meanings of establishing a system

1, so that most people form the same and similar values.

What do you want to do to make your business bigger? In our business, what we really want to be big depends on the consistency of the team, all the teams, all the people and customers.

, similar values. Values are the ultimate criterion for you to judge whether things are right or wrong. The last reason to judge whether things are right or wrong, values are your support.

What, what do you object to, what do you like, what do you hate, what do you accept, what do you refuse. If you ask this question in a huge team.

If we can't reach * * * knowledge on the topic, then our team won't go far. China * * * production party, the first of the three disciplines and eight points for attention is to tell you.

All actions should be obeyed, and only with a high degree of unity of thought can we keep pace, do the right thing and be an upright person. Some people say that I have been like this all my life.

Tell the truth, tell the truth, tell the truth, why not succeed, tell the truth may not succeed. Integrity should be combined with doing the right thing. What is the right thing?

Only by doing sensible things can we succeed. The first significance of establishing a system is to enable most people to form the same and similar values.

2. Form a coordinated way of thinking and behavior.

In fact, there is not much difference between anyone's abilities. Their difference lies in their different ways of thinking. No matter what happens in the world,

Love, winner and loser, face the same thing, come to different conclusions after careful consideration, and then take action.

They are different. Finally, their performances and results are also different. In fact, it is not their ability but their way of thinking.

How to make everyone in the team think in a coordinated way,

And mutual communication and integration, let me give you an example; How many people have served in the army? When you are a soldier, when you arrive in the army, will the first rule be that you are assigned a gun?

Bing Lian or automobile class, will it, will it, will it, it must be that you are assigned to Xin Bing Lian first and standardize everyone's behavior, which will make people's way of thinking and potential significance.

Know the same. Building a team and influencing others to cooperate with you must not start from standardizing behavior, but from influencing his way of thinking. This is the right thing to do.

Being an army and being an enterprise and a team should do the opposite, which is the second function of establishing a system and forming a coordinated way of thinking and behavior.

3. To build a system, it is necessary to copy a successful model.

Copying a successful model, if everyone makes a look, he will no longer be called a system, and this system must be very standardized and standardized.

Process, if we say different things, this always says to do as the teacher says, so it's not called systematic learning, it's called Huashan on sword, system.

This must be a standard process,

With the rapid development of science and technology, we have entered the information age. This era is an era without a fixed occupation, just like the learning revolution written in the book.

Personal entrepreneurship has become a fashion, and many people start their own personal businesses. Statistics show that the success rate of individual entrepreneurship within 10 years is 1%. Recently, some

Now, how many enterprises went bankrupt during the financial crisis? We also found that many busy commercial streets and shops in our city have become difficult to do business.

But you have to do this,

Unemployment and bankruptcy will become the most fashionable terms in 2 1 century. If you don't start your own business, you will die. If you start your own business, you will die and spend your whole life.

We don't want to die, what should we do, start a business, learn from successful people.

Personal entrepreneurship has become a fashion. 2 1 century, survival and development depend on the part above the neck. If you want to make money and succeed, your mind determines your pockets and thoughts.

Decide the way out and how to start your own business. What should you do now? What should I do? Many successful masters, marketing experts, haggis, economists,

Bill Quinn, the first person in financial and business education in the world, the author of Poor Dad and Rich Dad, Robert Qingqi, the great management scientist in the world, Peter Shengji, item 5.

It's all written in practice. I've told you the best way to start a business in 2 1 century. This gentleman is laid off, and you have 100,000 yuan. How can I start my own business?

Do it. In the United States, there is a best-selling book, The Story of the Pipeline, which tells us how to start a personal career in the era of knowledge economy. How to do it,

How to do it.

The first thing is to study. You must study. Looking at the most advanced information and materials, he said that if you want to build a pipeline in 2 1 century,

The second thing to do,

The second thing is to listen to the recording, that is, to listen to these sounds.

The third thing is to attend a training meeting. Is to participate in training, all kinds of training.

What is the fourth quarter? Ask successful people. It's counseling.

Fifth, choose a good company, choose a good product, and use his pipeline to build your pipeline.

Section 6 pipeline, is to have a goal, when to achieve it? What flowed out at this time was wealth, which was a business model in 2 1 century.

Let more people succeed and help others succeed, and you will be more successful. This is the best successful model, and the establishment of the system must be to copy a successful model.

This is the three meanings of the system.

Three, the eight functions of the system

1, accurate, fast, the establishment of the system must first be fast and accurate. If you are still using the boss's lecture method in a huge organization team, you still need to take a bite.

It is foolish to convey your message with your ears. If he conveys his message by telephone, he will easily deviate. The first person to build the system

The function is to transmit information quickly, and the Internet is the fastest. At present, there is no faster and more accurate way to transmit information than the Internet. The meeting was accurate, so

Need to use, surf the internet, have a meeting, fast and accurate.

2. The system is a navigation chart.

The system is a group of successful people and a navigation chart. Building a building needs blueprints and tracks, and its navigation should be constantly adjusted during the flight.

Because the rocket will be affected by atmospheric environment, air and natural conditions during flight, it will deviate from the runway. And establish

The system is to ask everyone to adjust navigation at any time, so that everyone can move towards the future in the right direction. It is very important for a team not to deviate.

His direction should not deviate from the goals of his organization. Is there anyone who was born to do this?

The answer is no! If you want to do this job, you should have a zero mentality and study. To be the best coach, you must first be the best student. therefore

Who will teach us? Only when you find the right person can you do the right thing; Professional things should be done by professional people. Now there are also many teams having meetings online.

3. The system is a river of information: the system is the crystallization of the successful experience of a group of successful people and everyone's wisdom, forming a fast-flowing river of information.

And make the river wider and wider. The wider the river, the easier it is to sail big ships, and the ships are also good at surfing. So the system is also a river that transmits information, and there are

Ship-the ship of success-get on the ship quickly and join this team. Some people go their own way and dig a small river ditch by themselves.

Without a team, it is impossible to leave the team. The correct way: the whole people participate in the construction of information rivers, and the more rivers there are.

The bigger the boat, the bigger it is. This boat is very suitable for surfing. There are two kinds of people on board, one is the one who goes by boat. One is a punter on a boat. Who will reach the other side of success first?

It should be a rower. Reach the other side at the same time, because everyone is in the same place.

In the same boat

4. The consultation line in the system is the lifeline. In a team system, although there is a systematic operation team, it is a large-scale operation.

(There is still the phenomenon that the master takes his apprentice). But many business matters still need to be communicated through people, so in an enterprise and a team,

His consulting line and business can't cross. Similarly, in our personal growth, we will find that reading thousands of books is very important, but

Reading thousands of books is better than taking Wan Li Road, taking Wan Li Road is better than reading countless people, and reading countless people is better than giving directions by famous teachers.

No matter what you do, you need a mentor if you want to act quickly and effectively. You must have yours.

Consultation line, praise your consultation line, copy your consultation line, and keep the integrity of your consultation line.

Don't ask others, just ask your teacher. Enterprises will not interfere. If everyone follows the rules of the game, the system will ensure the integrity of your consultation line.

5. Institution is a kind of culture.

1) The system is culture, and it is a university without walls.

Speaking of which, here is a very important thing. System is a kind of culture. It is better to buy ideas than to sell products. It is better to sell ideas than to buy culture. Buying culture is telling stories.

I wonder if you have found a phenomenon? In fact, this theoretical view was recognized by Mr. paul pilzer, a famous American economist, as early as the beginning of 2000.

Yes, his research on the development of the industry believes that in the future, third-rate enterprises will sell products, second-rate enterprises will sell culture, and first-class enterprises will sell ideas.

What global business leaders do is that I want to change people's consumption patterns and lifestyles with my model concept, thus changing mankind.

The whole process of society, the greatest businessmen in the world are studying this. In fact, many people also know that an enterprise wants to be big, relying on this.

It is culture, not price wars and institutional stations. Such a company can only be regarded as a third-rate enterprise at most, which is difficult to grow up and even easy to close down and sell products.

Selling ideas is not as good as selling culture, but telling stories; Small enterprises sell products and do things; Large enterprises sell models and make markets; business

Leaders, the top ten people in the world, business leaders, they sell culture, sell momentum and set off trends. This is the concept of culture, and selling culture is

Tell a story. Jaeger said: In online marketing, you don't need to be a product expert or a marketing expert. If you must become an expert,

It would be nice to be an expert in storytelling. McDonald's is a master storyteller, and the whole world including Bill Gates is also a master storyteller ... what they say.

It is a culture, a culture that leads the times.

Manufacturer culture: providing high-quality products provides an opportunity; 2) Dealer culture: teach you how to grow. This culture is maintained by the hotline.

It's done.

6. Master the four general principles of team building: simple, easy to learn, easy to teach and easy to copy. If you want to have more wealth in the future and in the future, it is network survival.

Where there is network, there is wealth, whether it is interpersonal network or Internet, where there is network, there is wealth. It is definitely unnecessary to build a global team.

To complicate things, this is that the establishment of the system should conform to the four general principles of network marketing: simple, easy to learn, easy to teach and easy to copy. This is McDonald's,

The secret of KFC's success. Complex things are simplified, simple things are repeated, repeated things are standardized, and standard things are multiplied. This is also

The 2 1 opportunity we are talking about is the era of speed first, not only the big fish eat small fish, but more importantly, the faster the fish eat, the simpler the speed. Some classes.

I think it's too complicated, please don't.

Don't teach people that business is getting more and more complicated (Ken and M are simple). Simplify the complex, repeat the simple and repeat the system.

Normalization.

7, can make the team generate motivation.

7, the establishment of the system is to maintain momentum, the system can maintain the real team advantage, build a strong momentum. After the train started running at a high speed, it couldn't stop.

This is the dynamic situation. Just like popcorn, it starts to heat up and gather energy. This business is not terrible when it is slow, but it is not great when it is fast. The key is not to stop!

Exercise at a constant speed will not make money at first-rotten fish ponds, students can't do too much, teachers can't do too much, and coaches teach teachers too little.

Get (Cheerleading) Symphony Orchestra-independent in economy and free in time. The system can make the team bigger and the business bigger. This system acts like a magnet to produce a powerful.

Cohesion, the system produces lasting and unstoppable power like a speeding train.

The 20th century is an era of individual heroes, and the 21st century is an era of win-win cooperation. Teamwork helps you realize your dreams. Win-win and win-win in cooperation

Has become a fashion. The traditional sales method relies on personal death, and the result is very tired. Doing it all your life is called exhaustion. Modern promotion methods, using the Internet.

Networking, using the system, operating by team system, dynamic operation and promotion, two words are fun, doing this job all my life, four words are really fun. Selling products by building a system

You've had fun all your life and gained great motivation. All the marketing experts in the world are masters of building systems. Joe girard and Anthony Reibin are both building systems,

They don't sell products, but build systems and teams. When you build a system and a team, products will naturally sell.

8. The system is a brand and a lighthouse.

You can start a business in 2 1 century without much money, but on the road of personal business growth, you must learn to integrate five resources, and success depends on.

Your ability to integrate resources. In the era of knowledge economy, we should learn to integrate knowledge, capital, human resources, capital operation and brand. This is called integration, a leader.

People find the best position at the best time, immediately throw themselves into great actions and begin to blend in. Are you doing well in this business?

It depends on your integration ability.

The first resource we need to integrate is the knowledge base. Is to re-integrate your knowledge structure, your attitude and quality skills. 2 1 century, a new one should be formulated.

Study plan, don't look at just graduated from college. Recharge and adjust the knowledge structure again. You should master the knowledge structure of our system,

The second is that your knowledge and your capital are in line with your original accumulation, plus your knowledge and your venture capital. Plus your human resources.

If you integrate, you can make money, and if you make money, you can operate capital.

Many people are poor and can't make money because you lack the basic knowledge of survival and development in this era. If you are still poor, then you are short.

There are three kinds of knowledge deficiency. The first kind of knowledge is financial knowledge, and you have no ability to manipulate money. There are two kinds of people in this world, one is what we call a producer. Producer, I have done one in my life.

The only thing is to produce and sell things desperately. In the final analysis, it is for two words, that is, making money, or what I call making money. There is another kind of person.

It's a consumer. Consumers have done one thing all their lives. Making money and buying things at work is consumption, consumption is shopping, and shopping is spending money. produce

where is the money to come from? Is to let more consumers use his products, and constantly produce consumers, so an American economist named Quinn wrote.

A book called "The Power of Producing Consumers" means whether consumers can become producers and produce more consumers while spending money.

Let consumers become operators again and then produce more consumers. Let more consumers become operators and then produce more consumers. We exxxx

Xxxx means that ordinary consumers can become operators and producers.

Another thing we haven't learned in the past is that your connections are equal to money. Do you know that human resources network can be bought with money and contacts, and more money can be used for maintenance?

More money to maintain your human resources, and then turn it into more wealth, and then use your people to maintain and expand more human resources with more money, and then produce.

Greater wealth, cultivate more productive consumers, make more consumers become producers and operators, and then you can build your own real.

Business empire.

5 resource integration, success depends on your ability to integrate resources. In the era of knowledge economy, we should learn to integrate knowledge, capital, human resources, capital operation,

Brand. The most important thing in our business is to integrate human resources. Your network resources and connections are equal to money.

Then constantly praise our system and make our system a brand. When the system becomes a brand that everyone knows and supports, what is its essence?

The essence of the system:

What is the essence of the system? Let's feel it,

If you want to establish a system, you should first make an iron triangle, which is the most stable. To establish a team and operating system, we must first start from the triangle.

On the right side of the triangle is: training. Is learning.

Training includes various forms of education and various training meetings.

Peter. Shengji said well that the competition among enterprises, teams and individuals is actually the competition of learning ability. The ability to absorb and innovate new knowledge and technology and the quality of team members determine the success or failure of an enterprise in the fierce market competition in the future. The competition of all enterprises is, in the final analysis, the competition of talents, and training is the cradle of talents. It is by no means a long-term strategy to rely solely on recruitment and headhunting companies to attract talents. It is more important to cultivate talents, so there are three ways to learn. One is to learn from books, the other is to learn from practice, and the third is to learn from successful people. Of these three learning methods, learning directly from the winners is the most effective. The advantage of using tools is that it is convenient for self-study and self-charging, and it is easier to comprehensively improve self-ability. The advantage of holding a training meeting lies in its interactivity, intuition and appeal. When people get together and encourage each other, it is easiest to stimulate people's motivation to achieve their careers; It is easiest to complement each other's knowledge and brainstorm. Only relying on self-study and the knowledge learned in school can not meet the needs of the development of the times. The world's top 500 enterprises all attach importance to corporate culture construction and staff training. Establishing an enterprise's own education and training system can gradually establish a new management model of learning+motivation and gradually replace the old management model of system+control. Therefore, if you want to succeed, you must attend training sessions and study.

Base of triangle: excitation

Including tangible and intangible, material: and spiritual, money, festivals, gifts, promotions and so on.

Recognition, appreciation, sense of accomplishment, self-confidence, growth, responsibility, etc.

Motivation is the encouragement of action and emotion. Motivation sometimes comes from the outside world, but more and more powerful motivation should be self-motivation. Motivation is the driving force of our life, which comes from the hope and desire for success. Without success, there is no pride in life, and there is no happiness and passion in work and family. Among all human needs, it is human nature to long for others' approval. There is also a lesson in our system. Self-motivation is a prerequisite for success. When a person's basic physiological needs are met, emotional needs become a greater source of motivation, which is often irreplaceable by material rewards.

Remember: team motivation and personal growth come from motivation, motivation and re-motivation.

With these, the system is unstable and needs to draw a circle.

Circle: Close personal relationship

The circle is like the rising sun. To build a very close personal relationship in your team's organizational line, a close personal relationship is

Mutual respect for sexual values and intimate personal relationships under the same values; Close personal relationship in the team is the lifeline of the enterprise.

It is more important than material wealth. Unity is strength, and Mount Tai is the top priority.

The most important interpersonal relationship that determines the success of your career is your relationship with the superior consultation line, which is the lifeline.