The Influence of New Media Marketing on the Forbidden City

The influence of the new media marketing of the Forbidden City is mainly reflected in the following aspects:

1. Attracting young audiences: Through new media platforms such as WeChat and Weibo, the Palace Museum can better communicate with young people, pass on classic culture and art to them, and enhance their love for traditional culture.

2. Innovative marketing model: Through new media marketing, the Palace Museum can continuously innovate and upgrade cultural and creative products to attract more young people with innovative ideas and copywriting.

3. Expanding brand influence: The Palace Museum has displayed profound historical and cultural heritage through a series of apps such as Meitu in Yin Zhen and Xiangrui in the Forbidden City, thus expanding brand influence.

4. Enhance the cultural communication effect: Through the new media platform and APP, the audience can have a deeper understanding of the collection information of the Forbidden City and the stories behind it, and further enhance the communication effect of the Forbidden City culture.

In short, the new media marketing of the Forbidden City not only helps to attract young audiences, innovate marketing models, expand brand influence, enhance the effect of cultural communication, but also plays a positive role in promoting the development of traditional culture.