How to innovate the management of catering hotels

Nowadays, although the catering industry and hotel industry have developed rapidly, there has also been a serious polarization, and the number of restaurants and hotels remains high, making it difficult for Chinese catering to compete with the rapid expansion of foreign fast food. Hotel industry China Hotel accounts for about 20% of the profits of star hotels with 80% star hotel beds, and it is also difficult to compete with foreign hotels. The main reason for these situations is management rather than operation. Lecturer: Qin Junlun, enterprise micro-management researcher from the Institute of Practice, director of the Professors Association of Tsinghua University Professional Manager Training Center. Professor Qin Junlun's main works are: Creativity and Creative Management, Innovative Management-Diagnosis of China Enterprises; The CD-ROM of "Innovative Management" lectured by Mr. Qin sold tens of thousands of sets nationwide and was broadcast by more than 70 TV stations. Suitable target: managers at all levels in catering and hotel industries. First of all, innovative management is the key to the success or failure of catering and hotel industries. 1. Successful case of innovative management in hotel catering industry. Second, study the market and market segments to achieve a correct positioning. 1. The trick to studying the market is to think objectively. 2. Market demand is divided into actual demand and potential demand, and market demand should be subdivided. Be good at finding business opportunities from it. 3. The market positioning of the enterprise must also be understood by the target customers, so as to attract customers to establish enterprise goals. Do a good job in development strategy 1. The focus of competitive strategy is brand strategy. 2. The development of catering industry and hotel industry should take the road of chain operation based on famous brands. 3. Strengthen standardized management, distribution of key raw materials, personnel training and quality supervision. Fourth, talk about manufacturing characteristics and create competitive advantages. Fifth, talk about structural adjustment. Optimize the combination of 1. Analyze the organization first. 2. Grasp the main links that affect the unreasonable institutions and solve them one by one. 6. Actively promote sales and form a hot spot. 1. Good promotion measures will help your enterprise build its popularity, reputation, credibility and loyalty. 7. Develop cautiously and strengthen unity. 1. Infrastructure construction should be cautious. 2. Be cautious about diversification. 3.