Briefly describe the difference between traditional marketing channels and network marketing channels.

Sales channel is the channel through which products reach users, wholesalers and retail terminals; Marketing channel is the channel for advertising information to reach users and the advertising media platform.

Traditional marketing channels mainly refer to radio, television, newspapers, magazines, outdoor and other media, while online marketing channels refer to various portals, social platforms, news and information platforms, live broadcast platforms and self-media platforms. On computers and mobile terminals, even an IP address in the platform and a self-media have the functions and attributes of marketing channels.

Therefore, the difference between traditional marketing channels and online marketing channels is manifested in the following three points:

The first is the different modes of transmission. The traditional marketing channel is one-way communication, which is difficult to get user feedback, while the online marketing channel is interactive communication, which can get user feedback in time. Network marketing channels can track target users through technical means, and adjust marketing strategies timely and effectively according to user feedback.

Secondly, the difference in the arrival rate of marketing information. The traditional marketing channel is mass media, so advertisements can't be delivered accurately and the target audience's arrival rate is low. Network marketing channel is subdivided media, which can achieve accurate advertising and high arrival rate. For example, in the traditional marketing channel, you advertise a baby product in the local evening paper. Although the circulation of the newspaper is100000, the proportion of readers who are parents of babies is less than one tenth, and even fewer parents of babies can see advertisements. If you find a mother exchange group about parenting in the online marketing channel to advertise, you are facing your target audience, and the arrival rate of the target audience is of course high, and the effect is of course good.

Finally, the traceability of marketing content varies greatly. Traditional marketing channels, it is difficult to find the marketing content that you have seen, felt and are interested in after a long time. Impressive marketing information spread through online marketing channels is easy to search. Therefore, when doing online marketing, we must first study the keywords that can impress the target users, and then use them in a large number of marketing activities, so that the target users who are willing to buy can easily find you.