Traditional small and medium-sized physical enterprises how to realize the transformation of e-commerce?

Traditional small and medium-sized brick-and-mortar enterprises, only relying on the product supply chain ecosystem innovation, the transition may be successful. Reasons are as follows:

Existing e-commerce model relies on the control platform to control the channel including big data, to achieve monopoly control platform at the same time to emphasize the ownership of the platform as the core of the enterprise profit maximization, bring the maximization of the upstream and downstream enterprises to suck the profit space, the result is unsustainable development. Only the value innovation ability and value sharing mechanism *** with the composition of the benefits *** with the ecosystem can be sustainable development. The risk of independent innovation discourages enterprises from innovating. Independent innovation may involve abandoning the original supply chain ecosystem, which poses a risk. Only manufacturers with original product design and production capacity as the core enterprise to lead their product supply chain together to transform to the Internet platform operation, can realize the value of innovation. The precondition is the new concept of supply chain ecosystem benefit maximization. Value innovation is a new concept of modern enterprise competition, which is not simply to improve the technical competitiveness of products, but to win customers by creating more value for them. Value innovation in networked supply chain ecosystem is multi-level (production, sales, ICT supply, consumers, logistics, banking). Only by creating a mechanism for balancing interests can we realize a benefit***similar eco-economy, and a networked structured supply chain across disciplines (ICT+manufacturing) is a micro-economy. Only value innovation can value sharing and promote economic development. Only value sharing economy can stimulate socialized collaborative innovation. Only a unified supply chain strategy of technological systems***sharing allows for the sharing of cross-disciplinary information, knowledge, and management capabilities to empower collaborative innovation participants to co-innovate. Traditional firms that fear the risks of innovation transfer the risks of innovation, entrepreneurship and investment activities to start-ups. The only way they can rely on the innovation of startups to provide their supply chain management and trading integrated operation of enterprise services, to realize the manufacturer as the core enterprise to lead their product supply chain together with the transition to the Internet platform operation.