Traditional Culture Encyclopedia - Traditional virtues - What is the development prospect of tea industry?
What is the development prospect of tea industry?
With the upgrading of the consumer market, various new tea brands are constantly emerging, which are not only loved by young people, but also sought after by capital and focused by the media. As a new generation of consumers and entrepreneurs, the tea market is changing. "New China Tea" is very popular among young people.
In the traditional tea industry, new tea is more easily accepted by consumers in the market, especially tea brands that cater to health needs, and the market development potential is huge.
The Report on Forecast and Analysis of Production and Marketing Demand and Investment of Tea Beverage Industry in China shows that the number of people born after 1980s and 1990s, as the mainstream consumer groups, has reached more than 400 million.
Therefore, meeting the needs of young people and getting rich benefits are the biggest incentives for the rise of "New China Tea". Data show that the potential market size of China new tea in China is between 40 billion yuan and 50 billion yuan, while the global tea market size exceeds 90 billion dollars.
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