What are the positive and negative impacts, impacts and opportunities of internet marketing on traditional industries? Please give a practical example of an industry to illustrate this impact and chan

What are the positive and negative impacts, impacts and opportunities of internet marketing on traditional industries? Please give a practical example of an industry to illustrate this impact and change; Opportunities: there are many, conducive to the rapid dissemination of product information to improve brand awareness; information surface, access to information is convenient and comprehensive, you can get more customer information; marketing methods and methods more, more extensive sales surface 。。。。。。 Baidu search, a large number of ...! Impact: the Internet information is wide, more customer choice, how to establish customer loyalty is a difficult problem; the control of the price system, such as your traditional trade is a counter brand, chain franchise, and online retail may be the price of the competition, how to coordinate the offline price and online price is a difficult problem; there is also the problem of word of mouth, network marketing to pass fast, a negative information may destroy your brand credit for years.

There are opportunities and crises, but any industry can carry out network marketing, as long as you choose the right method, the crisis can also become an opportunity case study: the booming United States of America's online ticketing Internet beach travel market on the airline's traditional ticketing business rules have caused a huge impact. Previously, airlines had to pay travel companies a commission of about 10% to allow these agents to sell tickets on their behalf, but now individual passengers as well as B2B business customers can book tickets directly, thus saving airlines a considerable amount of money. Priceline.com, Inc. has an impressive track record, selling $3.2 million in tickets from January 1, 1999 to March 31, 2000 online. The company allows its customers to choose their own airfares, which can even be much lower than the standard price. According to a company spokesperson, by adopting this new company profit management system, profits that were declining through traditional sales channels have risen again.

[Question] What are the conditions under which online ticketing in the United States can succeed? Imagine what new problems online ticketing will encounter? New problems that traditional distribution channel strategies have not encountered.