Can e-commerce replace traditional sales?

In the e-commerce has just emerged, many people believe that: e-commerce will replace the traditional sales industry, the traditional sales industry will die out, but after several years of development, from the analysis of the development of the world's sales industry, e-commerce, on the contrary, the emergence of the sales industry, the various aspects of the sales industry have undergone a change, but it can not replace the traditional sales industry, the relationship between them is a complementary, mutually integrated relationship.

E-commerce has not only revolutionized the marketing concept of the traditional sales industry, but also changed the traditional trade payment methods and logistics system, creating a new business model for the development of the sales industry. Of course, the social functions of the traditional sales industry e-commerce can not have.

At present, e-commerce will not replace the traditional sales for the time being, the development of e-commerce is not the end of the traditional sales industry, but a platform for updating, remodeling, and upgrading the traditional sales industry. Whether it is B2B, or B2C, etc., their development without the joining of the traditional sales industry, can only stay on paper, or in a small area of operation, while the traditional sales industry, if you do not follow the trend of the new economy, the active development of e-commerce, there is a risk of being abandoned by the market.

E-commerce development into a trend with traditional sales complementary

In the long run, e-commerce online is only an emerging channel, e-commerce and traditional sales are not a substitute for each other, but only a mutual complement. "With the development of the economy, the development of the two have now been exposed to some problems, such as the problem of channelizers through online stringing. For example, companies to establish a separate brand for online sales, while increasing the punishment of illegal agents and other issues. But in general, it seems that the overall quality of Internet users is now on the rise, online sales is difficult to cause harm to the corporate brand."

Traditional enterprises touch the network is still in the teething stage. The main reason is that in the consumer market, the producer of the channel control ability is weaker than the dealer, the producer if you vigorously do online will inevitably have an impact on the offline.