Early Project

In Indian culture, "Guru" is a guru, "ji" is an honorific, and "Guruji" is the name for "life coach. In a country with a strong religious and occult culture, there are more than 2 million gurus doing astrology business offline.

Cui Huai Zhou body has the last era of Internet product managers unique idealism and product pursuit, but also the mobile Internet era of traffic sensitivity and technology push.

In 2012, he graduated from Zhejiang University with a master's degree and was recruited by Baidu, then joined PeaPod with curiosity about startups, and his experience at Baidu and PeaPod made him naturally believe in the power of the product itself. But at the same time, the experience of working at Crypto and Joyful Times YY gave him a deeper understanding of going overseas, community, algorithm and live broadcasting.

In 2016, Cui Huaizhou joined the fast hand as an early product manager of the fast hand, there are still only about two hundred people, witnessed the rapid rise of the fast hand. Because he is optimistic about the direction of the sea, in 2018 he chose to turn to the sea track, joining the Cheerful Times YY is responsible for the overseas short video product Noizz, as the deputy general manager of overseas short video. the first time he left his job to start a business in India in 2019, he got the 1 million dollar angel round of financing from the sinister peak K2VC, and began his own journey of the sea entrepreneurship.

The first half of his career history has given Cui Huaizhou the halo of a star entrepreneur and the favor of capital, but in India, which was once regarded as the "blue sea of traffic," the next China's land, he, like many ambitious Chinese entrepreneurs who go to sea, has achieved a short-lived glory, but also suffered from

Until the end of 2019, they completely decided to give up the short video product that achieved a daily activity of 200,000 in only three months, and re-entered the astrology market that is more in line with India's local needs, launching the Indian astrology live broadcasting platform "Guruji",** during which the revenue of this product quadrupled, and only then did Cui Huaizhou's third Indian sea journey come into the right track.

In Indian culture, "Guru" is the master, "ji" is a kind of honorary title, and "Guruji" is the name of the "life teacher. There are more than 2 million gurus doing astrology offline in the country, which has a strong religious and occult culture.

Cui Huaizhou traveled to India for the first time in 2017, made a sea of short video products Noizz in 2018, and then started his own business in India in 2019 to make short video products, he produced a plot similar to a second hometown to India, but also in the street and local people in-depth exchanges to find out the real needs of Indian users.

Some people have summarized the four biggest national businesses in India as AAstrology, BBollywood, CCricket, and DDevotion. And Cui Huai Zhou found that in addition, there are marriage affairs, labor training, and education are good business in India.

But Chinese and American Internet practitioners who come to India to start their own businesses are more inclined to transplant some advanced models such as ride-hailing, takeout, short- and long-term video, live broadcasting and e-commerce to India, and even India's local Internet elites who start their own businesses are more inclined to the Chinese and American Internet models than to local businesses.

The astrology platform has become such a market, user demand, and has not yet been online blue ocean, astrology in India is mainly offline business, a year's output value of about 10 billion U.S. dollars.

Before doing astrology platform, Cui Huai Zhou's first venture is to do a short video product in India, on-line 3 months daily activity reached 200,000, but the Indian user ARPPU is extremely low, easy to make money is difficult, and finally found that the income even the cost of bandwidth can be difficult to offset. "Indian users non-paying capacity of only one-fifth of Chinese users, but the bandwidth cost of starting a business in India is four times that of China, equivalent to a short video product in India than in China to have more than 20 times the profitability to live in India.

Cui Huaizhou changed the domestic "first customer acquisition, after the realization of the entrepreneurial thinking, and turned to the" first to make money, after the growth of the product design. Astrology in India is a user's life is a necessity, in India's streets and alleys and even shopping malls have a lot of astrologer stalls, local users in the life of the astrologer often need to assist in decision-making, offline astrology once to 50 yuan or so, but "Guruji attracted hundreds of astrologers stationed on the platform, through the live broadcasting technology to summarize the two sides of the transaction, to provide a better service experience and the price of the first consultation. Guruji has attracted hundreds of astrologers to its platform, and through its live streaming technology, it is able to offer a better service experience and reduce the price of the first consultation to around 10 yuan, which has attracted many early users.

"Guruji2020 January 2020 on-line, so far the development of 500 professional astrologers stationed, Indian users ARPPU up to 40 U.S. dollars, annual revenue can reach millions of dollars.

By the influence of **, online astrology business in India is also getting hot, some Indian native astrologers also began to develop their own astrology app.

But Cui Huai Zhou want to do is gradually transformed from the trading platform to the astrology as the core of the one-stop community, on the one hand, the aggregation of astrologer and astrology user transaction matching, and through the user's behavioral data for the establishment of a set of online astrologer evaluation system, on the other hand, gradually generalize the content of the astrology, and the user will be able to use it as an online astrology system. On the other hand, it will gradually generalize the astrological content to form a content community and increase the frequency and stickiness of users.

Cui Huai Zhou said: "We are going to do more tools and content, to do retention and do DAU is a Chinese entrepreneur is better at, how to make money in India, on the contrary, is the most difficult, but we have solved the problem.

In the second half of 2020, "Guruji received a multi-million dollar Series A financing from Lightspeed India and Lightspeed China. Cui Huai Zhou believes that "Guruji has run through the business model in India, the next two most important work is on the one hand to improve the product's tools and community attributes, on the other hand, is to expand the business to more countries and regions, after all, divination is the "thousands of years of human beings *** the same needs, is a kind of occult cloaked in the psychological counseling services. Psychological counseling services. "We also need to run a little faster, because there are already some local entrepreneurs who also realize the opportunity. But they don't feel extra anxious about it, whether it's the live-streaming technology or matching users and services through algorithms, a playbook that has always been more skillful for Chinese entrepreneurs.

Cui Huaizhou has now set up his company's headquarters in Singapore, exploring astrology-related market opportunities in many countries and regions around the world, and working to realize the vision of "Bringfaith,courageandhopetousers" for users around the world.