How to make the old brand regain its youth and rejuvenate it?

First of all, time-honored brands should be good at converting traffic. Nowadays, it is inevitable to seize new consumer groups. To some extent, the rejuvenation of time-honored brands even depends on whether they can be accepted by the mainstream consumers of the new generation, such as the post-90s and post-00s, among which it is particularly critical to break the stereotype of young people on the brand image of time-honored brands. In this regard, Guangzhou time-honored brand has thought many ways. For example, in order to "play" with young people, Wang Laoji introduced the blind box "Ji Mengxiao", which contained six "Macey dolls" dressed as lion dancers, big hidden models and small hidden models, to attract young people buy buy to buy six models. For another example, Huang Huang cooperated with the workshop coffee next door to launch the new product "Weenie Coffee". While tasting coffee, customers can also take bacon wrapped in cheese from the edge of cocktail glasses and try new experiences. This practice of breaking the inherent dietary thinking itself can inspire many young customers to sing.

Secondly, time-honored brands should make good use of platform economy. As we all know, the platform economy is the leader of new consumption. Whoever can make good use of the power of platform economy will get more opportunities from market development. According to the Report on Digital Transformation and Innovation Development of Time-honored Brands issued by the Circulation Industry Promotion Center of the Ministry of Commerce, in 2020, the turnover of time-honored brands' live marketing increased geometrically, with an increase of over 300%. Those old brands that are willing to dance with live e-commerce have already enjoyed the market dividend. In this regard, Guangzhou time-honored brand is "the first victory in the atmosphere". At last year's "Guangzhou First Live Broadcasting Festival", Chen Liji, Guangzhou Restaurant, Pan Gaoshou, Taotaoju and other time-honored brands sold10.6 million items in just five hours, and the number of online likes reached 933,600, which strongly promoted the thinking wave of linking Guangzhou time-honored brands to the Internet.

From the perspective of urban development, it takes a long time to plan and operate the time-honored brands to truly integrate into the blood of the city. On the one hand, the original characteristics of a number of time-honored brands have been protected by policies such as "Guangzhou Three-year Action Plan for Promoting the Development of Time-honored Brands"; On the other hand, the construction of time-honored brand gathering areas has been accelerated, and time-honored brands and urban space have developed synergistically. When time-honored brands are fully integrated with the construction of urban cultural tourism brands, as a cultural symbol, it will promote the spread of urban brands and achieve greater development.