What is a medical representative and what does a medical representative do? Why does medical anti-corruption affect medical generation?

The medical and pharmaceutical industry has always been concerned, and it will be in a protracted anti-corruption struggle for a long time to come. The government severely cracked down on the sales of vouchers, standardized the behavior of doctors, restricted the contact of medical representatives, and emphasized reasonable publicity expenses, all of which promoted the more transparent, standardized and sustainable development of the pharmaceutical industry.

1, what is a medical representative?

As far as China is concerned, the earliest document in which the definition of medical representative can be found in written documents is: On July 29th, 20 15, People's Republic of China (PRC) Occupational Classification Ceremony (version 20 15) described the profession of medical representative as "a professional engaged in drug information transmission, communication and feedback on behalf of pharmaceutical production enterprises". Its occupation code is "2-06-07-07", and its category belongs to professional technicians-economic and financial professionals-business professionals-medical representatives. A "medical representative" is defined as a professional who is engaged in information transmission, communication and feedback of drugs/medical devices in China on behalf of the holders of marketing licenses of drugs/medical devices.

2. Why does medical anti-corruption affect medical generation?

The changes of various factors in the changes of the times will lead to the deviation between the goal and reality. At present, the situation of domestic sales representatives does deviate from the paper definition, and these deviations may be seen in more normative documents.

202 1 10, official website, the State Supervision Commission of the Central Commission for Discipline Inspection, published an editorial entitled "The source of medicine purchase and sale is positive", calling for "standardizing the medicine representative industry, restoring the essence of medicine representative, standardizing the management of medicine industry, and ensuring the source of medicine purchase and sale is positive".

Through the frequent descriptions of keywords such as "prohibition, standardization and filing" in the above articles, we can get a glimpse of the embarrassing situation of domestic medical representatives. The quality of domestic professional requirements is actually more inclined to comprehensive sales talents. On the one hand, you should have professional communication skills to tap and meet "clinical needs"; On the other hand, you should be able to bear the pressure of sales targets. The ideal is full, and the reality is also very backbone. Obviously, most domestic sales, including me, will pay more attention to the evolution of the ability of "backing sales indicators", thus gradually deviating from the definition and requirements of this profession in the document.

The anti-corruption struggle in the pharmaceutical industry has brought new missions and challenges to medical representatives. Delegates need to change from traditional sales roles to value creators, embrace scientific and technological innovation, and adapt to changes in the industry by improving their professional quality and communication skills. In the future, driven by industry standardization and innovation, medical representatives are expected to play a greater role and contribute to the sustainable development of the pharmaceutical industry.