What does market research do?

Market research, in order to improve the quality of product sales decisions and solve the problems that exist in product sales, systematic, objective identification, collection, analysis and dissemination of marketing information process.

Job Description:

1, the formulation of the research program or to determine the program provided by the research company, the development of market research plans, organization and planning of market research projects;

2, the organization of the macro-environmental and industry research, the enterprise's internal marketing environment, consumers and users of the research;

3, monitoring the research process and the quality of the data and information to ensure that the research work in line with the company's requirements;

3, monitoring the research process and the quality of data and information to ensure that Research work in line with the company's requirements;

4, where necessary, to guide and improve the research process and methodology;

5, the organization of the collection of various types of market intelligence and related industry policy and information;

6, the establishment of a comprehensive marketing information system, for the department and other departments to provide information for decision-making support.

Professional Requirements:

1, Education and Training:

Bachelor's degree or above in marketing, statistics and other related majors. Trained in market research, marketing, statistical analysis and product knowledge.

2.Work Experience:?

More than 5 years working experience in market research. Proficiency in research methods and analytical tools, proficiency in market research project design, management, research and customer service.