What is a community?

Many people think of community when they hear the word community, and the concepts of community and community overlap.

Community refers to the realistic regional life and social relations, emphasizing the interaction between spatial groups in a certain region.

Community is based on the development of community. Compared with the community, it emphasizes group communication, division of labor and similar interests, and emphasizes the interaction between groups and individuals. Members in the community have the same behavior norms, and through constant interaction, they have formed strong community feelings.

Community emphasizes space, and community emphasizes people. Communities can connect people across time and space.

Everyone in the community is a center, and everyone can do the same thing with fragmented time and resources.

Community is not only to spread content, but also to produce content by ourselves. We can't just be porters of content. The constant interaction of members in the community will produce content, which is the productivity and value-added ability of the community itself.

Community economy emphasizes decentralization. A product from creativity to design, packaging, production, dissemination, sales, etc. It is all the links that community members participate in. The community has liberated people's information acquisition ability and participation space to the greatest extent, and individuals have gained greater right to speak and stronger ability to act, thus meeting their psychological needs to a greater extent. Individuals form honeycomb groups according to their own interests and abilities and some spontaneous rules.

The place where the community subverts the traditional Internet model lies in reshaping the relationship structure among brands, communities and consumers.

Traditional Internet: Brand → Community → Consumers

Community Thinking: Consumers → Community → Brand

Let users deeply participate in product design and development exchanges, and let users provide their own wisdom and participation. The future communication must not be traditional linear and one-way communication, but spread and split in the networks and circles where various communities cross.

to be continued ...

For more Internet knowledge, please search for the official account of "Dry Goods Gang" WeChat to enter the community for study.