What is the current sales model of Dell computers?

The most important way to sell Dell computers is online direct selling. Official website can realize partial configuration customization, and the products received by customers are the latest hardware assembly. At the same time, some Dell stores sell them, which are basically customized directly by Dell dealers, and the price will be relatively cheaper. Over the years, relying on the innovative direct selling model and the concept of "customer-centered", Dell has achieved unparalleled success in personal computer products. Dell entered the China market several years later than competitors such as HP and IBM. At that time, some people questioned whether Dell's traditional marketing methods could be successful in China, where computers and credit cards were rare. Dell model is efficient in part because it eliminates the intermediate link between Dell and its customers. In addition, through direct communication with customers, Dell can customize products according to customers' specific requirements. In fact, dell model is very suitable for the China market. Dell's main demand comes from desktop orders from enterprises and government agencies in first-tier cities, and Dell made a profit in its first year in China.

By 2005, Dell had more than 5,500 employees in China and opened factories, customer service centers and enterprise service centers. Dell told financial analysts in Texas: "The demand for our products and services is huge ... 99% of China's economic value is in metropolitan areas." This is where Dell concentrates its resources. Since 2006, the market in China has been developing continuously, and the demand has shifted to the field of individual consumers. Besides, generally speaking, consumers prefer laptops to desktops. Although the sales of first-tier cities and second-tier cities continue to grow, the growth of third-tier cities and fourth-tier cities is even stronger.