What festival is Double Eleven?

Double Eleven Shopping Carnival refers to the online promotion day of 1 11every year, which originated from the online promotion held by Taobao Mall (Tmall) in11in 2009. At that time, the number of participating businesses and promotion efforts were limited.

So165438+1October 1 1 became the fixed date for Tmall to hold large-scale promotion activities. Double Eleven has become an annual event in China's e-commerce industry, and gradually affects the international e-commerce industry.

20 14, 165438+ 10 month, 1 1, Alibaba's daily transaction volume is 57 1 100 million yuan. 20 15, 165438+ 10 month, 1 1, and the whole-day transaction volume of Tmall Double Eleven is 912.1700 million yuan.

At 24: 00 on 201/day in 2006, the whole-day transaction volume of Tmall Double Eleven exceeded120.7 billion. In 20 17 years, the total turnover of Tmall and Taobao was168.2 billion yuan. In 20 18, the total transaction volume of tmall double eleven was 213.5 billion.

Extended data:

"Double Eleven", consumption upgrading drives supply upgrading;

This year's "double 1 1", e-commerce transactions once again showed a hot scene, and the consumption potential of social blowout in China once again surprised people. Whether it's the grabbing of orders caused by "buy buy Buy" or the courier brother who can't stop.

All make the word "consumption" seem so touching. By this year, "Shuang 1 1" has just passed 10 years, and it has developed from a promotion activity of an electronic appliance manufacturer to a consumption festival with the participation of the whole society, which has also opened a window to observe the consumption upgrading and economic development in China.

Compared with the current turnover of hundreds of billions, few people would have thought that the turnover of "double 1 1" in 2009 was only over 50 million yuan. In the past 10 years, the turnover of "double 1 1" has made rapid progress, which actually reflects the rise of consumption driving force in the economic map of China.

During the period of 10, China's economic growth gradually changed from investment and export-led to consumption-led. In the first three quarters of this year, the total retail sales of consumer goods in China increased by 9.3% year-on-year, and the contribution rate of consumption to economic growth reached 78%.

Compared with the same period of last year, it increased by 14 percentage points. The super-large-scale market consisting of more than 65.438+0.3 billion people has released huge consumer demand, which has not only accumulated stamina for China's economic growth, but also won strategic leeway for China to cope with external shocks.

It can also provide a consumption dividend for world economic growth. Consumption depends not only on quantity, but also on quality. In the context of rising consumption scale, the consumption structure is also self-iterative, optimized and upgraded.

There is an interesting contrast: in 2009, the most popular household appliances of "Double 1 1" were electric kettles and electric blankets. By 20 17, people's favorite household appliances have become water purifiers and sweeping robots.

From satisfying food and clothing to pursuing health, from traditional electrical appliances to artificial intelligence, consumption upgrading echoes people's demand for a better life. Nowadays, "double 1 1", online shopping service has become a new consumption highlight, including Disney air tickets, outbound travel reservations, online medical services and so on.

From traditional consumption to emerging consumption, from commodity consumption to service consumption, consumer demand has gradually escalated from imitation, homogenization and simplification to differentiation, personalization and diversification. The upgrading of consumption structure has provided impetus for China's economy to turn to high-quality development.

Consumption and production are two sides of the same coin, and the upgrading of consumption structure also needs to be achieved through innovative supply, which will have a negative effect on improving the efficiency and level of the supply side.

In fact, "double 1 1" has gone through 10 years, and consumption and production are no longer two completely different economic processes. Through artificial intelligence and big data analysis, online consumer data and offline production data can be opened.

Achieve accurate matching between supply and demand, thus achieving large-scale flexible production and customized production. For example, China's time-honored brand "Zhu Fu Copper Art" makes a life-style bronze carving product that is more suitable for young people's preferences through data analysis.

Let the old brands that have been passed down for five generations be reborn; This year's World Cup in Russia, through Alibaba Cloud's industrial Internet platform, quickly integrated more than 30 manufacturers and produced more than 654.38+00,000 World Cup mascots.

It can be said that promoting the deep integration of the Internet and the manufacturing industry, and reversely optimizing product manufacturing at the production end through big data at the consumer end not only changed the traditional production mode, but also provided a new path for the transformation and upgrading of the manufacturing industry.

Consumption upgrading and supply upgrading complement each other and promote each other. Consumption data does not have manufacturing capability, but it knows what should be made and for whom. From world-famous brands to small and medium-sized enterprises, Internet thinking needs to be brought into the production process.

In order to produce products that meet the consumption upgrade, we can find a magic weapon to win the future. In this regard, the significance of "double 1 1" lies not only in the centralized release of social consumption, but also in the emergence of one of the largest consumption databases in the world.

Provide data links for the linkage between consumption upgrading and supply upgrading. For enterprises in China, if the expansion of consumption scale is the basis of maintaining confidence in economic development, then consumption upgrading provides an opportunity to overtake and make enterprises stand out.

By identifying and seizing new opportunities and better combining the Internet with manufacturing, consumption and production, we can produce more new products that go hand in hand with consumption upgrading.

It not only allows enterprises to achieve new growth in this round of economic restructuring, but also improves the efficiency and quality of the entire economic supply side. China's economy is a sea, not a small pond.

The "double 1 1" consumption grand occasion is just a billowing wave in China's economic sea, reflecting the sea-like domestic demand potential. There is a huge consumption scale to support the economic fundamentals.

Pushing the supply-side reform with brand-new consumption upgrading, China's economy will not only be stable and far-reaching, but will eventually realize transformation and upgrading and enter the track of high-quality development.

Baidu Encyclopedia-Double Eleven Shopping Carnival

People's Daily People's Comment: "Double Eleven", consumption upgrading drives supply upgrading.