Business plan for a cake store?

Since entering the 1980s, entrepreneurial activities have been active globally under the background of rapid development of information technology. The following is what I have organized for you about, to give you as a reference, welcome to read!

Part 1

Table of Contents

I. Executive Summary

II. Introduction to the Project

III. Market Analysis

IV. Overall Progress Arrangements and Development Strategies

V. Analysis of Marketing Strategies

VI. Forecasts of Financial Income and Expenditures for the Enterprise

VII. Risk Response

VIII. Western food / baking industry in China's major cities, but also the development and occupy a place, there is an unprecedented market development space, the thousands of years of Western food culture with the speed of lightning landed in the Chinese market.

We first want to open a different way to do the cake of a store, can be said to be DIY cake store, of course, there are many different ideas, the attraction is that our cake store is to allow customers to say what kind of cake they have in mind, and then by our cake chef to complete.

This practice I think there are few cake stores at present, this is our highlight. Of course we have another goal, is that the cake can be treated as a work of art, collection, the material we will use flip sugar. This kind of cake is currently available, in order to give people a good memory, upholding this concept to do the cake, I think it is a lot of cake stores want to accomplish.

And we will try our best to accomplish it for those people. Of course we have a very hard working and strong team. From planning to publicizing to selling. They do it realistically, doing questionnaires from customers and then try to do it according to their requests. So we call on people in the industry, far vision, from the fierce price war and the same door in the killing jump out; from the product, marketing homogenization out of the future, start now, start the real norms of development action -. Create their own, with unique characteristics of professional strong brand enterprises.

1, the company's mission is: "delicious, healthy, every day to provide you with new energy.

2, the company's development theme is quality, service, health, speed, and fully promote modern management.

3, the company adheres to the "scientific management, variety of innovation, brand-name quality, customer satisfaction," the purpose.

Basic marketing objectives

The first year sales target is expected to reach 2 million yuan, the basic financial objectives, including through advertising, public relations and other inputs, we are confident that we can achieve break-even in the second quarter of the second year.

Second, the introduction of the project

We founded the cake store, its main product is the flipping cake, flipping cake ***Fondant Cakes*** originated in the United Kingdom's art cake, and is now the United States of America's extremely favorite cake decorating

Decorating techniques! Excellent ductility of the flipping sugar ***Fondant*** can be shaped into a variety of shapes, and will be the perfect display of fine features, modeling artistry is unparalleled, fully embodies the perfect combination of personality and art, and therefore become the mainstream of today's cake decorating! With its luxury and exquisite as well as unique fashion elements, in addition to being used for wedding banquets, the flipping cake is also widely used in anniversaries, birthdays, celebrations, and even gifts between friends!

Flip cake is able to make things such as: flowers, animals, cartoon animation and other things can be more three-dimensional embodiment of the cake on top of the winner we can imitate the real thing, to make a cake tarot cards, a series of cake dolls, cake baskets and so on can give a person a bright and unique visual experience.

Our store adopts a novel marketing approach, first of all, our store's decor: we believe that the rustic style of decorative design is the most suitable, fresh green rustic dress up a kind of hustle and bustle of the city in the downtown charm, which is not only suitable for the cake as a whole, but also in line with the concept of the current fashion. In the store set with vine flowers compiled swing seats for customers to rest and enjoy the cake, and play soft music, so that customers can relax.

When the customer consumption of a certain amount of consumption, we can give coupons and other ways to attract customers, at the same time you can do VIP card, with our store's VIP card to enjoy the benefits and monthly gift activities.

In the production of cakes, customers can describe their own ideas to us, through the composition of the program to discuss the production of a single belongs to your unique pastry, such as we can make the customer's photo on top of the cake.

In terms of service, we also strive for perfection, to achieve a smile to the customer, perfect and thoughtful service.

I think the new cake concept, the understanding of the current popular elements, as well as our post-90s perception of the majority of young people in society, courageous and fearless enthusiasm to move forward are our strengths, which allows us to better seize the opportunity to move forward.

At the same time: the production of flipping cake is the United States of America's new popular technology, a gap in the domestic market, the market is huge, has opened the Murphy's Cake Workshop popularity is hot this is the biggest advantage of our competitive market, years of imported food operations, management, training and maturity of the better foundation. And the most suitable for our investment is small, short cycle, does not account for the pressure of capital, immediate results which allows us to better working capital, more conducive to our business.

Three, market analysis

1. marketing environment

1.1. cake baking industry market conditions

China's baking industry is developing rapidly, the national baking industry in 2009, according to industry insiders, up to 170 billion in sales, an overall growth of 40%, the development of fast and efficient. And in recent years the demand for cake pastry is also steadily increasing, the entire baking industry industry market outlook is bright, for investors once optimistic.

1.2. Industry environment

China's baking industry growth rate of up to 14%, which has been eliminated by small businesses, the elimination rate is 10% -20%.

1.3. Market Composition

The bakery market has four major categories: cakes, pastries, breads and their affiliated dairy products. Of these, bread is the product that holds the largest share, followed by pastry as well as cakes. Dairy products account for a relatively small share of the bakery industry as they are ancillary to bakery products and are commonly found in various food stores.

Bread and cakes can be used as a staple food, the market share is also larger; cake is mainly a festive product, relative to the bread will be less share.

2. Competitive environment analysis

Ningbo City, a relatively large number of Western-style bakeries, in addition to Angle kiss mentioned, there are Yuanzu, green, Breadtalk, new Maxim's, 85 ℃ and so on some of the relatively large Western-style bakery, and Angle kiss and the formation of the industry competition, but due to the business area overlap is relatively small. However, due to the overlap of the business area is relatively small, and then for the distribution of each cake store in Ningbo, Breadtalk and New Maxim's are the biggest competitors of Angle kiss. Next, we analyze the three competitors, Breadtalk, New Maxim's and Yuanzu

Breadtalk. Breadtalk has many similarities with Angle kiss, and there are many products that cover each other, and Breadtalk entered Zhuhai earlier than Madrid, with a higher brand awareness and a group of loyal customers already cultivated. cultivated a group of loyal customers. Meanwhile, Breadtalk also has some products that Angle kiss doesn't have, such as sweet potatoes, Macau specialties, etc. Especially Breadtalk's signature product, milky chips, which can be said to be y popular in Beishi University and even in Ningbo. However, Breadtalk also has some bad places, such as the slow renewal of products, many products are from the beginning, now the basic taste of what are not much change, there is a price relative to Angle kiss to be cheaper, which in the case of similar tastes, more customers may choose Breadtalk. again, that is, the location of Breadtalk is not as good as Angle kiss. The location of Breadtalk is not as good as Angle kiss, which is inconvenient for some students and office workers who want to buy breakfast, and many people go to Cedexuan to buy bread more for food storage.

Part 2

I. Business Overview

1. Main Business Scope

Western cakes, handmade cookies, Chinese and Western desserts, cold drinks, etc. are the main products, integrating production, sales, distribution and service. It also specializes in leisure area, setting up many chic chairs and providing customers with beautiful music and fashionable books. Customers can buy some snacks, sit in the cake store and slowly savor, the leisure function of the cake store has been further strengthened. In the price positioning follow the thin profit and high sales, with "elegant environment, quality service" to win the profit return.

2. Business purpose

Sweet, healthy, fashion. For friends to meet, chat, food, leisure, entertainment to provide an elegant, warm, comfortable, safe place.

3.Business mode

Shopping in the store: customers in the price of their own shopping finished to the sales counter to buy a single.

Tasting in the store: customers order at the counter, the waiter will send the cake and drinks to the place where the customers are sitting, and pay the bill after eating.

Home delivery: negotiate with nearby office buildings and sign a long-term delivery service with them. Usually for afternoon tea time.

II. Corporate image

1. Products

Pastry: main Western cakes, handmade cookies, Chinese and Western desserts, bread, etc. **** are the store's own production **** Beverages: the main coffee, tea, cups of Coke, milk, freshly squeezed juices of all kinds, milk tea, etc.; side dishes: special popcorn, melon seeds, peanuts, peas, etc.; free class: magazines, newspapers, the hall provides beautiful music.

2. Location analysis

The store should be set in the community and office buildings nearby. Because of the fixed consumer groups, consumption is relatively stable, commuting time traffic, so the store is located in Shangrao City, Zhongshan Road, near the Yizhou Building.

3. Store layout

Store to do clean and bright, clear windows. Penetrate the sweet, healthy, fashionable corporate culture. According to different dessert varieties, the use of various types of special dishes. The bowls and plates are elegant and elegant, so that customers can have a comfortable feeling when they look at the tableware. The store is not like most cake houses, the operation room will be displayed in the window, but in front of the floor-to-ceiling windows of the store added a set of tables and chairs with a very small capitalist atmosphere, so that people from afar look more like a small exquisite coffee shop. In order to show the brightness and sophistication of the store, a lot of effort has been put into the purchase of lamps, and the walls of the store have been hung with some foreign decorations. The operation room is located in the innermost part of the store, and also uses a lot of lighting to make the operation room look fresh, clean and bright.

III. Market Assessment

1. Description of Target Customers

Since the store produces both general cakes and delicate pastries, the target customers are all kinds of people who love cakes and desserts, including fashionable men and women and those who buy for their families.

2. Market Introduction

While there are some supermarkets and sub-stores and food markets around, there are very few sales of cakes and breads. If you don't just make cakes, but add some freshly baked bread, you may be able to attract office workers to buy bread for breakfast, which will expand the influence of your store. And the residents of the community are regular consumers.

3. The main advantages of competitors

Operating for many years, the market share is large; nearby residential areas, the consumer base is stable; excellent taste.

4. The main disadvantages of competitors

Single product, remote location, unable to attract new customers. Does not provide in-store tasting and delivery services.

5. The main advantages of the enterprise over its competitors

The store is fashionable and has a wide range of products, which easily attracts fashionable young people; there are tables, chairs and beautiful music in the store, which provides customers with a perfect dining environment. Having a fresh way of doing business - delivery service, it provides convenience for nearby office buildings.

6. The main disadvantages of this business relative to competitors

Newly opened without a stable customer base, it takes some time for nearby residents to accept; store rent is expensive.

IV. Promotional Decisions

1. Holiday Activities

On major holidays such as New Year's Day, Dragon Boat Festival, Mid-Autumn Festival and Western Christmas, Valentine's Day, open-air themed activities are organized outside the store with the aim of enhancing consumers' impression of the store's products. Activities through the distribution of express loose-leaf advertisements, product knowledge quiz, organize small performances, etc., to give participants the appropriate rewards. Prizes include printed gifts, coupons and tasting coupons for the latest products.

2. Promotional tools

Two wishing trees are set up in the store lobby, where you can get a wishing card for your purchase. Wish cards can be hung on the tree, and on the first Sunday of every month, the store staff will collect the cards and help customers to realize their wishes by picking out the ones that cost less than 300 yuan to realize by lottery.

The store is always equipped with a variety of small gifts, such as cartoon shaped balloons, cards and so on. One-time consumption of 60 yuan of customers can get a cartoon card, accumulating a set of three can get a 6-inch ice cream cake. With superior quality and flexible promotional tools to win a stable customer base.

3. Membership

Where a one-time consumption of 80 yuan in the store customers can apply for a membership card, the cardholder can permanently enjoy the purchase of the store in addition to new products and specials in addition to any of the goods 8.8% discount.

4. Media advertising

Consider TV ads or print media and other media, as the most practical publicity channels, the survey confirmed that high-quality desserts through the beautiful TV ads or print media can establish a good brand image. Another special will be home from work, distributed leaflets, set up publicity and receive advice.

V. Personnel and management

1. Personnel

The store each employee must be professional, including ordering cashier, store cleaning staff and production staff, including each person must be strictly trained to ensure that the normal work of the standardized operation. Management personnel set personnel management and business management personnel each 1, requires undergraduate education, excellent professional qualities and have good practice ability; cake processing and production staff set 2, requires college education, excellent professional qualities and have good practice ability; order cashier and store cleaning staff a number of strict training after the post. All employees must apply for a health certificate

2. Management Ideology

The premise of good scientific management is to determine and implement the correct and advanced management ideas. We will take people-oriented, teamwork-oriented management ideas. Emphasis on personal development, respect for personal values, the functional departments coordinate and cooperate with each other to seek the overall development of the restaurant, to achieve the effect of 1 +1 & gt; 2.

3. Management Concept

***1***Respect for the independent personality of catering staff

***2***The lower management level: the higher level of planning and management of the lower level, the lower level should obey the work of the higher level of guidance, and try to complete the tasks issued by the higher level.

***3***Mutual Supervision: Management supervises the work of employees, while employees can also give their opinions or insights to their superiors.

***4*** create a collective atmosphere: not only on the subordinates feel the dessert store discipline, but also care for the staff, so that employees feel the warmth from the collective, which is conducive to strengthening cohesion and improve the work enthusiasm.

***5***Fair treatment, equal treatment, each to the best of their ability to play a talent

4. Management team

Investment is a business talent business. We will build a management team with direct skills and experience in a variety of influential positions, and welcome all interested in seeking the development of this dessert store talent to join the cake store.

Part 3

Overview of the cake store

1. The store belongs to the food service industry, the name "Maggie's Afternoon Tea", is a wholly owned enterprise. Mainly for people to provide cakes, bread, ice cream and drinks and other desserts.

2. The store intends to open in the community trade street, the inaugural period is a mid-range cake store, the future intends to gradually develop into a cake chain stores like Andrewson, Chaoyang Square, like.

3. The store needs start-up capital of 9. 5 million yuan.

Second, business objectives

1. Due to the geographical location in the Trade Street, the source of customers is relatively rich, but there are many competitors, especially the store has just opened, want to open the market, we must work on the quality of service and product quality, and further expand the scope of business to meet the different needs of consumers. The short-term goal is to establish a firm foothold in the Trade Street and recover the capital in one year. The long-term goal is to gradually develop into a strong economic strength and have a certain market share of the cake chain companies, in the many cake brands to break out of a world, and become a famous brand in the cake market.

Three, market analysis

1. Customer source: the store's target customers are: shopping and entertainment to the general consumers of the trade street, accounting for about 50%; around the school students, store staff, neighborhood residents, accounting for about 50%. The number of customers is sufficient, the consumption level of low-grade.

2. Competitors: According to the survey results, there are a lot of domestic brand cake stores, only the Fuzhou chain cake store has a lot of such as Andrewson, sunrise Square, Red Leaf, Anchor. So the competition is great.

Four, business plan

1. First, we went to a few cake stores around the "spy intelligence", to find out the different types and sizes of cake cost price. Understand the various types of cake store business philosophy and business "tricks".

2. After raising all the money for the opening, you can start to "poach" in the major cake stores. Can not "blatantly" dig, to take advantage of the store less people, sneak past and store masters to discuss. Or recruit pastry chef, open cake store master is very important, so be careful consideration.

3. It is understood that the discovery of a set of consumption rate: "Customers never have the cheapest price. Today you can lower a few dollars, tomorrow there may be peer competitors at a lower price to compete with you for orders." From this, we realize a certain competitive strategy in the product market: "Price reduction and promotion is not a long-term business strategy, the only way to attract customers and keep them is to make the highest quality cake with the best ingredients."

4. The cake store is mainly for the public, so the price will not be too high, belongs to the medium-low price.

5. Some advertising flyers can be printed and distributed in the form of coupons to achieve the effect of advertising

6. Cake stores can specialize in leisure areas, set up a lot of chic seats. Customers can buy some snacks and sit in the cake store and slowly savor them, and the leisure function of the cake store is further strengthened.

7. After much investigation, out of competition and other aspects of the needs of many cake stores to launch some of the cake is not too much associated with the casual food, in order to form a new profit growth point. In the operation of the varieties, many shopkeepers have a number of new initiatives: for example, in the hot summer, will be in season to launch the very popular ice porridge and shaved ice, as well as milk tea, fruit juice drinks favored by customers.

8. Establish a membership card system. The card is printed with the member's name. The discount rate of the membership card is not high, such as 10%. 5% off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also easy for the waiter for the consumer's name.

9. On the table put some promotional items, magazines, content is about the knowledge of pastry drinks, stories, etc., on the one hand, can enhance the taste, atmosphere, but also to increase the consumer on the brand good sense.

10. Whether it is from the store decoration, the image of the staff, or cake production, should give customers a healthy, hygienic feeling. Cake store must strictly enforce the national "food hygiene law", which is based on the foundation.

11. The food industry has special job labor skills requirements: employees must hold a "health certificate".

Fifth, financial estimates

Starting assets: about 9.5 million yuan

Installation investment: 1. rent 5,000 yuan. 2. front decoration of about 2,000 yuan *** including store decoration and light box *** 3. shelves and counter investment of about 1,500 yuan 4. employees *** 2 *** the same clothing needs 500 yuan 5. machine device maximum investment. 80,000 yuan *** including the production of cakes, cakes, cakes, cakes, cakes, cakes, cakes, cakes, cakes, cakes, cakes, cakes, cakes, cakes, cakes, cakes, cakes and cakes: 80,000 yuan *** Including a full set of appliances for making cakes *** The first installment of the purchase price: flour, cream and other raw materials, about 6,000 yuan.

Monthly sales***Even***: 21,000 yuan. Accounting for the assessment of the relevant insiders, so a small cake store business on the right track, monthly sales of up to 21,000 yuan.

Monthly expenditure: 14,033 yuan

Rent: the best site in the more densely populated neighborhoods, community trade streets, and close to small children's lots *** such as kindergartens or playgrounds around ****, about 5,000 yuan.

Goods cost: about 30%, about 5,000 yuan. Staff wages: 10 square meters of small stores need 1 cake master, 1 waiter, wages **** 2000 yuan.

Water and electricity and other miscellaneous expenses: 700 yuan device depreciation: calculated on the basis of five years, 1,333 yuan per month Monthly profit: 6,967 yuan or so According to this estimate, a year or so to recover the investment.

Six, risk and constraints analysis:

Because the cake store is not the first store on the street or in the neighborhood, it is difficult for customers to change the taste of the consistent, so it will have to spend more financial and material resources and "gimmicks" to attract customers.