What are the differences between WeChat official account and applet?

The official WeChat account and applet are based on the extended functions of the WeChat platform. Almost all merchants have launched WeChat official accounts for publicity, and more than 90% of regular merchants will have their own WeChat official accounts. In fact, the applet was originally launched by the WeChat team, so some merchants will also develop WeChat applets while doing apps. However, the difference between WeChat official account and applet may not be so obvious. The following small series will introduce you to the differences between the two.

The first difference between WeChat official account and applet: different functions.

1, WeChat official account

The main function of WeChat official account is to complete brand marketing, and the information released is basically related to enterprises, usually promotional content. The official account of WeChat WeChat is completed by the most popular H5 production technology. If it is just a relatively simple information push or service, it can basically meet the demand only through the official WeChat account. In addition, WeChat official account can be shared and exchanged in WeChat circle of friends and WeChat group. Long-term operation of WeChat official account can increase the number of fans.

2. WeChat applet

Wechat applet is product-oriented and is generally used to provide some services that are not very complicated. It can be said that it is an app in WeChat cloud. It doesn't require users to download it to their mobile phones, nor is it a native APP. It provides users with services similar to native apps through two-way communication.

The difference between WeChat official account and applet II. Functional differences.

1, WeChat official account

Wechat official account has few functions, and usually only publishes some information or simple question consultation service, which can only be said to be a new information dissemination mode.

2. WeChat applet

Wechat applets can provide more basic services, while natural applets have better fluency and more functions. Wechat applet can provide more, better and more convenient services, thus ensuring the increase of product sales.

The above is an introduction to the difference between WeChat official account and applet. Whether it is WeChat official account or WeChat applet, as long as you want to have a good promotion effect, you need to use some different content on WeChat, which can not only help businesses save a lot of time, but also save a lot of money.

WeChat official account applet