Microfilm has affected those aspects of life

Microfilm has emerged from the grassroots, a variety of uneven "small short films", from a variety of cameras, DV, cell phones. From the point of view of visual stay, microfilm has its own special significance, it can let the audience remember the story that happened in less than 30 minutes more clearly, and in a long time, still fresh in the memory. Microfilm is a form of movie in the micro era - the era of the Internet, the name is rich in Chinese characteristics, in fact, it is born from the "short film" which has long existed in foreign countries. The "micro" of microfilm is: micro-length, micro-production, micro-investment, with its short, concise, flexible form popular in China's Internet. As a new form of art communication, microfilm is not bound by any rules and regulations. Every creator with a dream of light and shadow can freely express the world through the lens, so that thinkers think, shouters shout, and actors act, pursuing their dreams with microfilm and changing the world with their dreams. The formation of "fragmented" way of receiving information or micro-era has given birth to the development of micro-film. Microfilm form simple, short and concise, just in the "body" on the audience to meet the demand for instant consumption, it can meet the time on the "fragmentation" needs, but also to meet the dissemination of the "fragmented" demand. It can satisfy both the "fragmentation" of time and the "fragmentation" of communication. People can make full use of all kinds of time "fragments", including sitting in the car, waiting for people, queuing and other leisure time, with 3G cell phone or netbook to watch a "micro-movie". Nowadays, advertisements need to adopt a softer, more flexible and more acceptable marketing method, and customized micro-films belonging to the brand itself have become a new industry trend. On the one hand, microfilm is more targeted than traditional advertising, the crowd watching it is mainly young people with strong purchasing power; on the other hand, through the microfilm, the product features and brand concepts and microfilm storyline can be skillfully combined with wonderful audio-visual effects to achieve emotional communication with the audience, so that the audience to form a sense of identity with the brand. I hope to be able to help you!