How to quickly get started with new media operations?

Many people have talked to me privately and asked a little white who has no industry experience what to do to quickly switch to new media operations in a short time. During the epidemic, the rise of major new media platforms and the operation of new media have attracted more and more attention. Traditional media operators have always been committed to providing users with high-quality content, while new media operators are also striving to provide users with a better experience. Get used to the new media operation quickly-a reasonable learning method There are many knowledge points to be mastered in the new media operation, and you need to find a suitable learning method. There are two general ways of learning, class enrollment and self-study: self-study: advantages: saving money and freely arranging learning progress. Disadvantages: If you are not self-disciplined, it is difficult to keep learning, and the information you find is complicated and difficult to digest. Enrolling in class: advantages: learning with the teacher, first, it can save time; Second, the curriculum content system, teaching materials do not need to find things to piece together; Third, some people are constrained in their studies, and they can also help with their homework and build a portfolio. Disadvantages: the tuition is expensive, and the institutions on the market are mixed. Because you are already planning to enter this industry, I might as well tell you clearly here that if you want to systematically learn the basic knowledge of new media operation and reduce your time cost, I suggest you take classes to learn the knowledge of new media operation. Let's talk about an egg first: our company is currently recruiting some all-media operators, and all those interested in all-media operations are welcome to try it. Those who meet the requirements can submit resumes (can be cultivated! ! ! See the delivery method below. For more job information, please pay attention to our official WeChat account. Welcome to contact us. (1, sign a formal contract, five insurances and one gold; 2. Require a college degree or above; 3. The project manager is inexperienced; 4. There are a lot of resumes delivered every day. Welcome to contact us! ! ) What capabilities do new media operations need? 1. Text expression ability The job of new media operation is to promote products, and text expression is the basic ability of content output. Advertising words, soft articles, operating plans, press releases and script design are the starting points of new media promotion and run through all processes. Write valuable content that can solve practical needs, make users attracted by what you write, and have excellent writing skills. 2. Familiar with the operation of various platforms as new media. You should know all self-media platforms, including WeChat official account, Zhihu, Xiaohongshu, Jianshu, Weibo, Tik Tok, etc. You should be familiar with the operating rules of these platforms. You need to know which platform your product has a large number of users, and then focus on operating and draining your product. 3. Project management capabilities New media operators also need to have project management capabilities, and project promotion needs planning, communication, collaboration, implementation, feedback and other steps. Project management in new media operation is often equivalent to activity planning and management. However, apart from activities, any work in the operation of new media needs project management. 4. The ability to capture hot spots The operation of media projects is generally short-term and explosive, so the ability to capture hot spots is extremely important. Through surface dynamics, hot spots are revealed and hot topics are introduced. As an enterprise's new media operation, it is to find the hot spots related to the enterprise. 5. The operation with good data analysis ability should be data-oriented and use data to guide the work. From these data, we can mine and analyze the information of netizens, their reading hobbies or habits, active time range and so on. By collecting these data, we can analyze the catering to the tastes of netizens, thus improving the width of content promotion and increasing the company's attention. 6. Resource integration channel resources are an important part of new media operation. Sufficient channel resources can give operators more choices in operation and save costs more reasonably.