Traditional Culture Encyclopedia - Traditional virtues - What is the basic function of middlemen in automobile sales channels?
What is the basic function of middlemen in automobile sales channels?
Intermediaries are beneficial for automobile enterprises to enter new markets. Middlemen communicate between automobile manufacturers and final consumers. The middleman completes the marketing function. The services of middlemen increase the value of cars. Middlemen are the source of information for automobile manufacturers. Intermediaries are beneficial for automobile enterprises to sell new products.
Improving the efficiency of sales activities is now an era of rapid development of multinational corporations and the global economy. If there is no middleman, the products will be sold directly to consumers by manufacturers, and the work will be very complicated and the workload will be particularly heavy. For consumers, no middleman will greatly increase the purchase time.
Wholesalers Independent wholesalers entrust agents, regional distributors and wholesalers are in a transitional position between traditional push sales and market-oriented pull sales. Wholesalers should effectively coordinate and manage the continuous logistics, information flow and capital flow among general distributors, distributors and consumers. Wholesalers should effectively coordinate and manage the continuous logistics, information flow and capital flow among general distributors, distributors and consumers.
Middlemen who store and distribute products buy products from different manufacturers and then distribute them to consumers. In this process, middlemen must store, protect and transport products.
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