What preparations does the factory need to make to successfully transform into a cross-border e-commerce seller?

Focus on cross-border e-commerce in Amazon. I will simply answer this question and have the right to make a statement.

Nowadays, many factories engaged in traditional foreign trade have a hard time, with higher labor costs and lower gross profit margin. Traditional foreign trade is basically in the toB market, and more and more factories want to transform into cross-border e-commerce and open up the C-end market. Because the profit of the C-end market is much higher than that of the B-end market. Then from the B-end market to the C-end market, there are too many factories on this road.

The first is the change in marketing methods. The basic B2B in the B-end market is to send emails, attend exhibitions and engage in official website, but in B2C, sellers have to spend money to brush advertisements everywhere, play social games and do off-site activities, such as FB, Twitter, ins, third-party platforms and exhibitions. It's impossible without money! In terms of teams, B2B teams are relatively simple, but B2C is different. Everything is well done from product selection, product production, operation promotion, post-maintenance and risk control. Some factories find another way to find a generation operation or a special operation team to be responsible, but it is not reliable.

Then there is inventory and logistics, and the logistics involved in B2B is not so complicated. But B2C, just cross the border, it is difficult to get high-quality prices and services, and larger logistics companies don't like to take care of you; Smaller logistics companies are afraid of being unreliable and unstable, and they are easy to be cheated! In terms of products, the traditional factory is to make whatever products customers give; But B2C, you have to know how to choose products, know how to stock up and control inventory, otherwise the products will be out of stock or unsalable. If there is a problem with the product, the return or replacement will involve the cost, and some buyers will directly give bad reviews.

From B-end to C-end, the business model, business philosophy and problems encountered are different. We also see that many factories lose millions of dollars a year when they do C-end, and of course some have successfully transformed.