A copy of a thorny issue

As we all know, it is easier to make a deal if you want to write a painful copy. So what exactly is a pain point copy?

The pain point I thought before:

Pain points of skin care products customers:

1. Poor skin, no confidence.

2. Become a yellow-faced woman, and her husband is disgusted.

3. Affect children's self-confidence

4. the skin is not good, and it doesn't look good to wear beautiful clothes.

5. Looking for a job, poor skin, poor image and failed interview.

6. It is difficult for unmarried people to find boyfriends.

7. The skin is allergic, itchy and red, and you can't go out.

8. The skin is stained and the face looks dirty and ugly.

9. blindly follow the trend and will not choose products.

10. Wash your face every day, but you don't know what facial cleanser is suitable for you.

Pain point replication after learning:

1. Class reunion, ridiculed, age 10 years old. It used to be a class flower, but now it is a "yellow" flower.

I am embarrassed to say hello when I meet my classmates in the street. Others are still as young and beautiful as before, but I have become a yellow-faced woman because of having children.

3. Girlfriend goes shopping to buy clothes, the same clothes. Girlfriend dresses like a model, and she dresses like an aunt.

The relationship with my husband is getting colder and colder, and my husband doesn't want to take a look.

When sending children to school, they are not allowed to send them to the school gate, for fear that other children will see and laugh at their mothers' horns.

6. The child never lets you attend his parents' meeting. Every time, as long as his father goes,

7. Take the children to the streets and be called the grandmother of the children by others.

8. I had the opportunity to be promoted to department management. Because of my bad image, my face was changed by another colleague with average ability and good image.

9. Looking for a boyfriend on a blind date, the other party saw your face covered with acne from a distance, turned around and left without saying hello, making you wait unconsciously for an afternoon.

This is learning. Learning and not learning have completely different effects. Do you feel it?