Journalism thesis example?

Journalism was created on the basis of literature and is related to a variety of disciplines such as logic, linguistics and aesthetics. Journalism is one of the most promising, influential and contemporary disciplines at present. Here is my thesis on journalism for your reference.

I: The improvement of online news editors on the current situation of online communication

Abstract: With the full advent of the Internet era, the occupation of online news editors also came into being. Internet news editors as the media information "gatekeeper", in order to change the status quo of Internet communication in the era of media convergence, we need to improve their own professionalism, improve the selection of Internet information, analysis, evaluation and creative dissemination of the ability to express the true connotation of the news, to realize the value of the Internet news.

Keywords: online news editor; professionalism; media integration; online communication status

I, online communication status

Some websites rely on the vast amount of information on the Internet to write news in order to quickly send news and compete for "exclusive" reports, so a large number of news articles without serious interviews and verification. Today, although we have entered the era of media integration, but many online media did not play their role well, still rely on traditional media, resulting in online news is the same, it is difficult to meet the needs of the audience.

Second, how online news editors need to improve

Improve the ability of online news editors to choose

Now many online news editors work every day just to convert the paper version of the text into an electronic version, and then add a conspicuous headline, so that the daily work is completed. The huge redundancy of online information, the audience needs to retrieve the useful information they need in the shortest possible time, and due to the emergence of a variety of social software, online editors to obtain information from a wider and wider range of sources, and even some of the information is obtained from the release of ordinary Internet users, so it is difficult to guarantee the authenticity of the message, in which case online news editors need to have the ability to collect, analyze, and identify, which is a choice of ability. This is a kind of selection ability. [1] Internet news editors should be in contact with social information, screening out valuable information for release, so that not only to meet the needs of the audience, attracting the audience to read, but also to allow the news to correctly guide the audience, correctly influence and guide public opinion.

Two clear positioning of the online media itself and the audience

The rapid development of the Internet has led to an increase in the demand for media Web site construction, however, many portals in the investment of a large amount of money, manpower and resources, but did not receive a substantial effect, just a simple display role. The main reason why many online media do not get the attention of the public is because of their own positioning and the positioning of the audience groups are not clear, a large area, large areas of release of information, and how to get their own loyal audience? Internet media have started a fierce battle in the audience market, but due to the media's insufficient investigation of the audience, some media release information randomly regardless of their own strengths and weaknesses, and regardless of the orientation of their own content, so there is a high degree of overlap in the positioning of their audience and blindness. In modern society, people's differences in education level, occupation, interest orientation, income level, sense of enjoyment of life, etc. are becoming more and more obvious, and their needs are becoming more and more diversified. The audience of online media has also been divided into groups, and the demand has changed from the same in the past to differentiation, so it is necessary to understand the differences and carry out "differentiated" audience positioning. Therefore, only in a longer period of time to the audience to convey different information products and services to meet their special needs, the formation of the media's unique audience groups, in order to form a competitive advantage.

Three according to the development of the times to adjust their knowledge structure

Journalism gives us a kind of work in the news thinking, let us go to the discovery of the news, digging the news, gave us the basic skills to engage in journalism, but to observe the reality, to evaluate the facts of the merits and demerits of the pros and cons of gain and loss, but also need to draw sustenance from other disciplines as well as social practice. The popularization of the Internet has brought a lot of convenience to the public's study and life in terms of politics, law, culture, etc. However, the release of information is uncontrollable, so how can Internet news editors correctly identify and independently make judgments? Internet news dissemination breaks the original geographical and industry restrictions, and connects with the world, so the Internet news editors are required to change their traditional way of thinking, adjust their own knowledge structure, and expand their global vision. Now the Internet news audience has a higher cultural quality and professional level, in the online query related information, people generally prefer to read professional information needed, in the face of such an audience, Internet news editors must have a richer accumulation of knowledge, with a higher cultural cultivation. Therefore, online news editors can not only learn news subjects, but also involved in political science, economics, management, law and philosophy and natural sciences, etc., to build a complete knowledge structure, only in this way, online news editors can make the right choice of news leads.

Four use of digital tools to feature reports

Internet news dissemination using high-tech information dissemination, online news presentation will gradually shift from static to dynamic. At this stage, more and more media will be the preparation of news information from the simple "text + picture" form, the development of a set of video, audio, text and a large number of related information linked to the three-dimensional form of reporting. In the future, the Internet news interviews will be more use of video interviews and other means of remote realization of "face-to-face interviews". [2] From this point can be seen, the network news workers not only to use high-tech, but also to be able to skillfully master the current media tools, only to continue to learn about the network, to strengthen the concept of network communication, and constantly improve their own professional qualities and media quality, and good use of a variety of hardware and software devices, in order to create a new world. In this era of Internet media, the competition is extremely fierce, which not only includes the competition of news content and message credibility, but also the competition of Internet news editors' own quality. Editors should make full use of the interoperability of the network, not only to seek their own development, with other different types of online media to cooperate with each other, and promote each other, so that their own competitiveness to have a greater increase in order to improve the status quo of online communication.

Five journalists should have a stronger sense of morality

Internet journalists in the dissemination of information, must have a strong sense of morality, responsible for each message sent. Journalists must also actively use the information they have, to find and condemn the phenomenon of unethical information dissemination, in order to ensure the effectiveness and purity of information dissemination, so as to enhance the effect of dissemination. Journalists must have a sense of excellence, in an effort to enhance the sense of responsibility at the same time, to develop a meticulous and strive for excellence in the work style, as far as possible to minimize the occurrence of errors in the manuscript. In short, online journalists should pay attention to the improvement of the overall moral cultivation, to establish a good overall professional image, in order to successfully complete the information age news disseminator role change.

Three, conclusion

Internet as the fourth media, has been recognized by the public. Internet news editors as a huge amount of information on the Internet as a lookout in the sea of information, in this harmful information breeding and can quickly spread the hotbed, not only to play the role of a good lookout, using their own advantages to convey timely news and information, but also to play a good role as a "gatekeeper", so that false, harmful information to stop outside the network, and also the audience a clean Internet news dissemination. The audience also a clean network news dissemination environment, improve the current chaotic and complicated network communication status.

References:

[1]Zhao Zhenjie. A Brief Discussion on the Cultural Cultivation of Online Editors[J]. Publishing and Distribution Research, 20025: 26-27.

[2]Wang Juji. The quality of online editors should have[J]. News enthusiasts, 200511: 45.

Two: sports news communication talent training innovation strategy

Abstract: The advent of the era of media convergence has put forward new requirements for news communication talent, sports news communication talent is also the same. Based on the new characteristics of the media convergence era, this paper analyzes the current situation of sports news communication talent training program and puts forward its own views on how to innovate. Comprehensively using quantitative and qualitative, documentary method, content analysis method and other research methods, combined with the characteristics of the media convergence era, on the basis of the predecessors, the program of sports news communication talent training in the media convergence era puts forward a new point of view. The author's innovative discussion on the program of sports news communication talent training in the era of media convergence aims to make some useful explorations for the cultivation of sports news communication talent in China, so that it can meet the current characteristics of the times and the needs of the development of the media industry, thus making the research in this paper have certain practical significance and application value.

Keywords: media convergence; sports news communication talent training innovation

With the progress of the times, the network digital technology continues to develop, and in the field of media for a wide range of applications. New media forms are emerging, the boundaries between old and new media are becoming increasingly blurred, the media audience has changed from mass to niche, media integration era is quietly coming. The development of media integration has put forward new requirements for media talents, especially in the more entertaining sports news reporting. Therefore, it is imperative to explore the innovative program of sports news communication talent training that is more suitable for the era of media convergence.

I, media convergence in the era of media convergence characteristics

The 21st century is the era of media convergence, the Internet, cell phones and other new media appeared and gradually become an important medium for people to get the news. At the same time, everyone can be the disseminator of news, modern communication has become civilian or even universal communication. The emergence of new media makes the information dissemination channels more open and diversified, and the diversification of dissemination channels makes the competition in the audience market more intense, and the audience is transformed to the diversification. With the rapid development of digital technology, the integration of new media and traditional media communication methods has become a trend. But at the same time, with the advent of the era of media convergence, media development, such as the authenticity of the news is in doubt, the credibility of the media is reduced, the audience selective confusion and other issues, still need further guidance and standardization.

Second, the media convergence era of sports news disseminators of the new requirements

Compared with other news disseminators, the audience of sports news disseminators of the higher requirements. Sports news disseminators should not only understand sports, love sports, have a huge amount of sports knowledge, but also have a keen judgment and unique insights. The era of media convergence has put forward new requirements for sports news disseminators.

Applying multiple media to collect and organize information

The collection and organization of information is one of the basic skills necessary for a qualified sports news communicator, and a huge amount of sports information and rich sports knowledge is a prerequisite for sports news reporting. A good sports news report not only has to have the reporter's point of view and insights, but also needs a lot of information support. With the advent of big data, it is no longer complicated to collect and organize data, and all kinds of data can be collected, organized and analyzed on the Internet platform. Therefore, the use of various media to collect, organize and analyze information is a sports news communicator should master the basic ability.

Two comprehensive application of a variety of media channels to disseminate sports news

In the era of media convergence, a variety of media to use a unified network platform based on digital tools and digital language, the formation of mass communication characteristics, forms of artistic expression and digital technology platforms closely integrated integration of the development trend. This requires journalists to make comprehensive use of various means of communication to achieve optimization of the communication effect, and the same is true for sports news communicators. The characteristics of sports news communication require the entertainment of sports news reporting style and professional content. Therefore, sports news communicators in sports news reporting, not only to hold the official articles, but also to be able to report the street anecdotes, but also good at capturing the potential news in the arena. Reporting across multiple media channels using informational tools and informational language is a necessary competency for sports news communicators. The use of a variety of media reports, sports journalists are required to write a variety of styles and genres of articles suitable for the characteristics of the media communication, but also have a certain degree of news planning ability, planning for a variety of self-media dissemination of the "budding article". Of course, the processing of graphics and audio-visual production is also essential.

Three, the current situation of sports journalism and communication training program analysis

China's sports journalism professional education has a history of more than 30 years, the earliest to trace back to 1983, the Shanghai Institute of Physical Education and Sports trial sports journalism professional direction. According to information, China's existing sports journalism professional direction has reached about 20 points, mainly in sports colleges and universities, comprehensive universities of physical education, as well as private schools and other social school institutions. Most of the curriculum is based on sports news commentary, sports journalism, introduction to radio and television, network communication theory and practice, television news practice, news camera, sports news communication and so on. However, with the continuous development of media technology, the existing sports journalism and communication personnel training programs also have certain problems.

A sports news ≠ sports + news

Sports journalism has been established since the establishment of the sports journalism profession has trained several generations of excellent sports journalism talent, but the training of sports journalism talent still exists in the curriculum and teaching materials. At present, the domestic sports journalism professional textbooks include Hao Qin's "sports journalism", Bi Xuemei and other "Introduction to sports journalism" and so on. Although to make up for the gap in the sports journalism professional teaching materials, but some institutions will still be sports journalism professional stay in the theory of journalism and communication and sports simply superimposed on the level of the lack of professionalism in the curriculum.

The second faculty structure to be adjusted, the faculty need to be strengthened

China's sports journalism profession although there are more than 30 years of history, but sports journalism education is still equivalent to the initial stage. With the renewal of news media, professional teachers are still in a relatively short supply. The vast majority of colleges and universities sports journalism teachers by college journalism or professional specialization teachers, the lack of sports journalism professional education of professionalism and depth.

Three theoretical education and practice disconnect

Because of the problems of the teacher structure, students have access to the number of teachers with practical experience in sports journalism is relatively small, so that at present the practice of sports journalism education in China is in the "paper" stage. The problem of teachers also affects the final internship of students. First of all, some institutions have not set up the internship part, and even if they do, they do not have much requirement on the place of internship for students. Secondly, some institutions have set up counterpart internship sites. Although this move can solve the problem of difficult internships to a certain extent, but some of the construction of internship bases have not been implemented, or can not keep up with the requirements of the times, which has also become one of the reasons for restricting the rapid development of sports journalism program.

Four, media convergence era sports journalism communication talent training program innovation

In order to cope with the development of media convergence needs, to meet the current sports news reporting industry on the demand for talent, the current sports journalism communication talent training program for innovative reform is very necessary. The author believes that the current sports news communication talents should be composite, application-oriented talents. China's colleges and universities of higher education has always existed in the light of practice, heavy theory of the problem, training students are more theoretical knowledge mastery, and practice ability is relatively poor. The cultivation of sports information and communication talents is also the same. How to carry out the training of composite and applied talents, the author has the following suggestions:

One breaks the professional barriers, adjusts the curriculum setting, and opens the integration of skills and professional courses

Currently, China's sports journalism and communication in the professional setting, sports journalism, sports television editing and directing, sports advertising, sports broadcasting and hosting and other related professions are divided into a stand, and the curriculum of each profession is also based on the curriculum setting and arrangement of the sports news. The setting and arrangement of each specialty are also based on the form of the specialty setting. This mode of specialization and curriculum setting has caused the split of talent cultivation among various specialties, which can no longer adapt to the current development trend of media convergence, and it is necessary to break down the professional barriers and adjust the curriculum setting in order to truly cultivate media talents with solid foundation, diversified skills, and adapted to the development needs of media convergence. At the same time, in order to adapt to the trend of mainstreaming the Internet, cell phones and other emerging media in the era of media convergence, in terms of curriculum, in addition to the traditional sports journalism majors to open the core courses such as reporting, writing, editing, reviewing, photography, we should also open the basic photography and video camera, computer graphic design and production of video images, web page design, and contains audio-visual and graphic three-dimensional interactive design multimedia interactive design courses, so that students have a comprehensive understanding of the Internet, mobile phone news, news, media, and other media. Students can fully master the ability of gathering, editing and producing news on the Internet and cell phone. At the same time, we can also carry out online communication terminology and online audience characteristics of the course training, so that students quickly grasp the characteristics of the Internet audience, to facilitate the students in the practice of online communication, especially in the entertainment of sports news communication practice quickly start.

Two optimize the faculty, strengthen the media integration skills-based faculty construction

At this stage, in China's sports journalism profession, the teaching of courses related to media integration is not doing well, and the main reason is the lack of high-quality faculty with media integration skills. High-quality faculty is the key to cultivate sports journalism and communication talents. Due to the drawbacks of traditional specialization and curriculum setting, the existing teachers in institutions often only have a deeper knowledge and understanding of a certain type of media, but relatively lack of knowledge and research on other media, especially emerging media, and even less knowledge and mastery of new media technology. The unique sports attributes of sports news communicators require that the education of sports journalism majors is different from that of general journalism education, and the teachers of sports journalism majors focus more on their familiarity and understanding of sports specialties. Therefore, teachers should always pay attention to sports competitions and sports news while improving their professionalism and teaching level, and have an in-depth understanding of one or more sports specialties, so that they can interact with students at any time and any place in the teaching, lead students to love and pay attention to sports, and deepen students' understanding and thinking about sports.

Three integrated practice platforms, the establishment of media integration laboratory

For media professionals, a complete teaching practice platform is necessary to cultivate media talents, sports news is also so. As early as 2008, Nanjing University Jinling College invested tens of thousands of dollars to build a media integration laboratory that simulates the media ecosystem, and opened China's first undergraduate media integration program. Its cultivation goal is to cultivate developmental, composite and applied media talents, with special emphasis on the two-pronged cultivation mode of concepts and skills. Of course, as far as the reality is concerned, the construction of a media fusion laboratory requires high costs, which is difficult for many sports colleges and universities in China. Fortunately, media convergence itself facilitates the construction of teaching practice platforms. For example, the popularization of online digital technologies such as computer PCs and smart phones has enabled students to open their own personal webpages, personal blogs, microblogs, weibo, WeChat and other self-media on which they can express their views and display their works. At the same time, students can also use PR, EDIUS and other soft tools for audio and video production, and through the network to forward and evaluate each other, and improve in the mutual evaluation. It is also possible to connect this platform with the existing teaching practice platform of the college, which greatly strengthens the training of various media skills of students and achieves better training results.

References:

[1] Zhang Yumei, Yang Ying. Research on the Practical Cultivation Mode of Media Talents in the New Media Era[J]. News Communication, 201514: 55+57.

[2]Wang Yong. Research on the Innovation of Media Talent Cultivation Mode in Colleges and Universities under the Background of Media Integration [D]. Shandong Normal University, 2011.

[3]Zhang Dingding. Analysis of the status quo and problems of sports journalism education in China[J]. Sight and Sound, 201407: 119-120.