What are the advantages of online advertising compared with traditional media advertising?

1. The advertisement in traditional media is often "half of the money is wasted, and I don't know which half." Through online advertising, it is impossible to compare the charging methods and evaluation effects of traditional media by making a detailed analysis of the audience scope and effects of advertising.

2. Users' preferences can be tracked and studied, which is the advantage of Internet over traditional media marketing and the basis of its precise marketing. This is almost the natural advantage of the Internet-compared with the traditional media, the online behavior, browsing habits and registered personal information of netizens behind each ip can be obtained and mined through technical means. Through the long-term accumulation and in-depth analysis of the above contents, advertisers have the opportunity to deeply understand users' behaviors and preferences, and choose the most matching advertising information according to each user's behavioral characteristics, regions and hobbies. A travel enthusiast and a car enthusiast, when visiting the same website page, see different advertisements, because the system has recorded their behavior habits and preferences, which makes the advertising settings no longer the same.