What are the basic elements of cover design?

The cover of a book is like a prelude to music and a guide to the content. When designing a cover, we can design a typical, perfect and emotional cover by following the law of balance and harmony, highlighting the theme, using various techniques and boldly conceiving.

In cover design, point, line and surface are the basic elements, while black, white and gray refer to the light-dark relationship of the work.

1. Points, lines and surfaces are the basic elements of a design language. In the eyes of designers, the existence of all spaces is composed of points, lines and surfaces. They interweave, blend and set off each other, forming an order and rhythm. Book binding design is to use the world of points, lines and surfaces.

For example, a word, a small figure is a point, and a row of neatly arranged words is a line; A figure is a face, a paragraph of text is also a face, and the edge of the face is still a line.

Layout design is purely organized by points, lines and surfaces.

2. Black, white and gray refer to the relationship between light and shade of design works. Any visual art, no matter how complicated its form and rich its changes, boils down to reflecting the relationship between black, white and gray. Handle well and look comfortable; Otherwise, it will give people a gloomy and messy feeling. In book design, it is particularly important to deal with the relationship between black, white and gray.

3. Point, line, surface, black, white and gray do not exist in isolation, they are often different manifestations of a form.

For example, on a piece of paper, the place where the blocks are formed consists of dense lines, forming a gray face, with illustrations or titles in black and quadrangles in white. The quality of layout design largely depends on how to deal with these relationships.

4. The most basic requirement of layout design is that it is convenient for readers to read, can be coordinated with the text content, helps to understand the content, and makes people feel comfortable when reading; But it is not offside, it seems that it does not exist, and it will not affect people's reading process and mood.

The skill of layout design is something you can't see, not independent of the text, so that readers can highlight their feelings.

The key of layout design is to use the coordination means of point, line, surface, black, white and gray, adjust the proportion of center and four margins, and choose the appropriate font and line spacing.

When designing the cover, pay attention to the reader's rhythm, focus on the design of the front page and title, and don't use too fancy fonts. In a layout, there should be no more than four font changes.

Don't put patterns in the four blanks of the cover, it will distract the reader.