What is the essential difference between traditional marketing concept and modern marketing concept?

1. The essence of traditional marketing and modern marketing is that traditional marketing is a seller's market, and you can buy whatever you produce, while modern marketing is a buyer's market. According to the needs of consumers to produce products, by meeting the needs of consumers to achieve double profits. ?

Second, traditional marketing is divided into three stages:

1, production-oriented stage:

Market demand exceeds supply, enterprises pay attention to large-scale production, rely on large-scale standardized production to reduce prices and participate in market competition.

2. Product-oriented stage:

Enterprises that changed from production type to product type began to pay attention to the improvement of product quality, thinking that excellent product quality would be recognized by the market, so "marketing myopia" appeared.

3. Promotion stage:

Enterprise managers who hold the concept of promotion believe that only excellent products and low costs may not necessarily attract customers instinctively, but must promote customers' understanding and acceptance of products through publicity and promotion.

The concept of sales promotion regards customers as passive and naive, and thinks that only by strengthening stimulation can customers be attracted.

First, modern marketing concept: generally speaking, it is market-oriented, and later it developed eco-marketing, relationship marketing, social marketing, integrated marketing and so on.

1, the theme of modern marketing concept is:

2. Focus on meeting customer needs.

3, pay attention to the development of long-term interests of enterprises and the realization of strategic goals.

4. Enterprises must achieve their goals through various marketing strategies and integrated marketing of various departments.

Extended data:

The idea is that after market segmentation, enterprises pay attention to the uniqueness of sub-markets without considering their own market characteristics, and decide to launch only a single product and adopt a single marketing combination to meet as many customer needs as possible to a certain extent. In indifference marketing, the environment has little influence on this.

The advantages are that the variety, specification and format of products are simple, which is conducive to standardized and large-scale production and to reducing the costs of production, inventory, transportation, scientific research and promotion.

The limitation is that if several enterprises in the same industry implement indifference marketing, the competition in the larger sub-market will become more and more fierce, and the demand in the smaller sub-market will not be met.

If there is a chemical product company, in order to launch propylene oxide products, regardless of the characteristics of each sub-market, only pay attention to the * * * of the sub-market, and only produce a single model of products.

Although it is conducive to large-scale production, due to the increasingly fierce competition in the larger sub-market, the demand in the smaller sub-market can not be met, which leads to the impact on product production and has to stop production because of poor consideration of the market.

Baidu Encyclopedia-Traditional Marketing

Baidu Encyclopedia-Modern Marketing

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