How to play the community operation?

Community operation is to use the Internet thinking and methods to operate users. Many traditional enterprises, only product data and no user data, CRM inside the so-called user information and data is actually very single and silent, there is no way to interact with the user. Social operation is to establish the operation system of user behavior data. For some large commercial bodies, it is necessary to apply some tools, such as in the chain stores, including the sales center of medium and high-end real estate, will be installed in the big data probe real. This thing is very accurate, all the users who enter into a distance radius can be captured, including the user's behavior, habits, sources and so on. This is the dividends and benefits that big data brings to us, and after the data is imported into the community, it enters the community operation. Community operation is generally divided into two aspects: online behavior and offline behavior. Online behavior is very simple, is the content information reading. Offline behavior is where users go and with whom they get together, which is what we call activities. Online behavior and offline behavior are complementary and dialectical. We let people's behavior connect together through information online, and offline, after letting people link together through our behavior, we will generate a lot of content and information online, and the cycle will continue, which is the process of community operation. We will produce a variety of **** the same topic in the process of operating information, and finally will form a self-media matrix. Self-media matrix brings actually called elegant cultural values. An excellent community, it must advocate a kind of value, on behalf of a kind of elegant culture. For example, the real estate community marketing case Anaya, his values are successful people should have a free spiritual home. His subculture is humanistic and lonely. Another example is the learning community, carbon 9 society, he represents the subculture is to die together, together not crazy not to live to learn. This is actually a result of the continuous operation of information and content. The operation of the offline human behavior link is reflected in the fact that we must let people have **** the same action. Even if this action is very light, but also to let them through the action together, this action will create a variety of activities, activities are actually equal to the scene. Then in the scene, we can go to a lot of business transformation. Follow me to bring you more private domain dry goods!