Traditional Culture Encyclopedia - Traditional virtues - What is the Red Bull Death Squad?
What is the Red Bull Death Squad?
Two years ago, the hit Hollywood movie The Thief set off a wave of extreme adventure action movies, which also made the world feel the charm of extreme sports, played a vital role in promoting extreme sports and made more people interested in extreme sports.
Generally speaking, extreme sports are mainly divided into roller skating, BMX (cross-country cycling), water skiing, bungee jumping, rock climbing, skateboarding, surfing, orienteering and parkour, which are both related and different from traditional sports.
For example, Red Bull Street Dance Competition, Red Bull Paper Plane Competition, F 1, and various extreme sports are all sponsored by Red Bull.
Extended data:
Professional drivers or skaters are sponsored.
The most common ones are red bull sponsorship and monster sponsorship, which cover almost all extreme sports.
There are also some, such as the sponsorship of clothing and shoes, the sponsorship of branded household appliances for BMX and skateboarding.
You may be curious, what are the beverage merchants and shoes and clothing sponsoring them for?
Let's start with the most famous red bull. You can think it over. Haven't you seen the red bull in the advertisement? Yes, because Red Bull almost never advertises.
So why is Red Bull so hot? The earliest founder of Red Bull chose one of the most innovative publicity methods, that is, sponsoring various extreme events. Although it may not be as common as advertisements, it will definitely leave a deep impression on people. And the investment in advertising is only half or even very low.
If you are bored enough, you can search, such as Red Bull Extreme Team, Red Bull Death Squad and so on. Or search for racing cars and flying with wings at will. There must be signs of red bull everywhere.
Of course, Red Bull is only a small part of the sponsorship, but the coverage is relatively large.
For example, skateboarding: At present, only one Red Bull sponsors skaters in China, while others are sponsored by Vance, Converse and skateboarding brands.
References:
Baidu Encyclopedia-Red Bull
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