How to make a strategic plan

Reprint the following information for reference only:

1, the method of enterprise strategic planning is:

(1) Understand the macro environment, market and industry environment through external factor analysis;

(2) Analyze the internal capabilities of enterprises and summarize their own advantages and disadvantages; After a comprehensive analysis of the internal and external environment, make clear the strategic direction and market positioning, analyze the gap of its own resources, and formulate the overall strategy accordingly.

(3) Under normal circumstances, in order to ensure the implementation of the overall strategy, it is necessary to formulate a strategic action plan, ensure the supply of resources, and monitor and adjust it with certain evaluation methods.

2. Enterprise strategic planning refers to the process of formulating and implementing strategies according to the external environment and their own conditions and their changes, and adjusting and formulating new strategies according to the evaluation and feedback of the implementation process and results.

3. A complete enterprise strategic plan must be executable, which includes two basic contents: enterprise development direction and enterprise resource allocation strategy.

Enterprise development strategic planning is also called enterprise development strategic planning. With the socialization and modernization of social and economic development and the rapid changes of macro-economy, enterprises are objectively required to have a long-term strategic vision, fully consider complex and changeable macro-economic factors, and formulate corresponding strategic plans for enterprise development.

The strategic planning of enterprise development is different from the annual planning, and more unknown factors need to be considered. It has the following characteristics: first, it is long-term, usually three to five years; The second is strategic, explaining in detail the policies and strategies adopted by enterprises; The third is the economy, which is generally analyzed by long-term indicators such as cash flow and return on investment; Fourth, contingency. The strategic planning of enterprise development is compiled on the basis of long-term forecast. In addition to the long-term implementation plan, there should also be a plan to deal with emergencies.

Strategic planning can basically be divided into three types:

The first is comprehensive planning.

Comprehensive planning is a comprehensive planning of all aspects of the enterprise in the strategic period. The conditions for making a comprehensive plan are:

(1) The enterprise has clear goals and great confidence in achieving them;

(2) The time required to complete each step should be determined as much as possible, and the possible changes should be estimated;

(3) Ensure that the required resources, such as manpower, capital and raw materials, can be obtained;

(4) The uncertainty in the future should be understood and can be "controlled".

The second is gradual planning.

This plan and comprehensive plan just form two extremes. Because enterprises will encounter many uncertain factors, they are required to change their goals at any time according to the situation, step by step.

The third is selective planning.

This is a compromise between a comprehensive plan and a gradual plan. Generally, it only stipulates the main plan, but it is not very clear what to do in the next three to five years. Selective planning is usually used in the following three aspects:

(1) Main action steps determined in the strategic plan;

(2) Key short-term actions, such as projects with long lead time and the necessary first step in a series of actions.

(3) Maintain the future resource allocation and reserve the resources needed in the future.

On the preparation of strategic planning, at least five basic aspects should be included:

(1) enterprise goals and objectives;

(2) Strategies and tactics used by enterprises;

(3) Appropriate action plan indicating when to complete different steps;

(4) the advantages and disadvantages of the enterprise, how to deal with each one;

(5) Financial summary.

The general steps of strategic planning are:

The first step: put forward the initial goals, decisions and tasks of the enterprise. Consider what tasks to accomplish and what goals to achieve in the future.

Step 2: Analyze enterprise resources. We should evaluate the advantages and disadvantages of resources realistically, and attach importance to both production and financial resources and human resources, especially human ability and technology.

Step 3: Evaluate the potential of the enterprise. There are mainly two aspects: one is to analyze the technical ability of enterprises; The second is to analyze the competitors of the enterprise. Compare the products of this enterprise with those of competitors, and analyze their respective advantages and disadvantages.

Step 4: Investigate domestic and international markets, including customer surveys and market surveys.

Step 5: Evaluate and select the market entry report. When entering the market, we should pay attention to the distribution of customers, suppliers, wholesalers and retailers in the sales channels and how to get their help and cooperation.

Step 6: Formulate the strategic plan for enterprise development. Its contents include situation analysis, specific goals to be achieved, activity schedule, financial budget, etc.